Roche Bros. Supermarkets Relaunches Its Popular Kids Club

Each Child that Signs-Up Receives a Welcome Gift, Free Fruit and More. End Quote

Charlotte-Gastonia-Rock Hill, NC-SC (1888PressRelease) September 28, 2013 - In partnership with Mighty Kids Media, Roche Bros. Supermarkets has relaunched its popular Roche Bros. Kids Club featuring The Danger Rangers®. The Danger Rangers are Mighty Kids Media's flagship brand, celebrating SuperEmpowerment™ in every child. The Danger Rangers kids club has been implemented in many grocery retailers around the country, and this program recently relaunched in Roche Bros. stores this month.

Danger Rangers award winning cartoons help to educate children and enable them to make better decisions. The brand includes an extensive library of television episodes, music, story books, activity books, educational curriculum and an interactive website for children ages 3 to 10.

"Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators," says Lisa Selip, President of the NC-based marketing firm. "We realize their job is a tough one and we are committed to provide tools to support their efforts. Our partnership with Roche Bros. provides an opportunity to do just that. "

"Roche Bros. is committed to serving families in the communities where we operate, and we hope children and parents will participate and benefit from this program designed especially for them," said Dena Zigun, Director of Marketing for Roche Bros. Supermarkets.

Children will receive a welcome gift upon sign up for the kids club that includes a membership card, stickers, tattoos and a Kidbits magazine. The first 150 per store will also receive a free activity booklet. Members will also receive a free bloom of the month and fruit of the month. Additional benefits include a free cupcake on their birthday, a monthly e-newsletter, a seasonal Kidbits magazine, stickers or temporary tattoos during store visits, access to the interactive website and coloring sheets. Also, members receive periodic promotions for items such as free ebooks, door hangers and other items.

New signage can be found in each Roche Bros. and Sudbury Farms location with information on the Kids Club featuring the Danger Rangers. On some of these signs, store guests will find a quick response code that can be scanned with their smart phone and view a Danger Rangers music video instantly. This will allow children to be entertained while parents are shopping. Other signage will have a quick response code to easily enroll in the club.

More information on the Roche Bros. kids club can be found at rochebros.com.

About Mighty Kids Media:
Mighty Kids Media was founded in 2010 and is headquartered in Charlotte, North Carolina. Mighty Kids Media is a marketing firm that specializes in children's edutainment through multi-media creation, consumer promotions and children's reward programs. Our primary goal is to impart knowledge and bring to life compelling connections between kids, confidence and SuperEmpowerment™. We celebrate the innate superpowers all children have within their self and believe today's child is tomorrow's hero. We meet this challenge by empowering children with a can-do attitude and sense of personal responsibility.

Our flagship brand is the Danger Rangers. We offer edutainment in the form of our award-winning cartoon, DVDs, CDs, activity books, storybooks, music downloads and school curriculum. This group of characters can also be found at grocers and other retail locations through loyalty programs and products on the shelf, classrooms, children's hospitals and non-profits throughout the United States.

About Roche Bros. Supermarkets:
Headquartered in Wellesley, Massachusetts, Roche Bros. is an independent, family owned chain of full-service supermarkets. Founded in 1952 in Roslindale, Massachusetts, the company now employs more than 4,600 full and part-time employees across 18 stores located throughout Greater Boston, Metro-West and Southern Massachusetts. For more information visit www.rochebros.com.

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