Robert B. Willumstad School of Business Hosts Apprentice Themed Event for Long Island High School Students

On November 27, Adelphi will hold its fourth annual business conference for Long Island high school students. End Quote

Nassau-Suffolk, NY (1888PressRelease) November 21, 2012 - For the fourth year in a row, Adelphi University will host a business conference for long island high school students. The format of the program will be themed around that of NBC's The Apprentice. Students who participate will get hands-on learning experience and the chance to network with Adelphi business faculty and alumni. Hosted by the Robert B. Willumstad School of Business, the event will take place on Tuesday, November 27, from 9:00 a.m. to 1:45 p.m. in the Ruth S. Harley University Center, 1 South Avenue, Garden City, NY.

The program will begin with a presentation given by Willumstad business faculty on marketing strategies, including the four P's: product, price, promotion, and place. After being divided into groups, the students will work together to create a marketing plan based on a sample case assignment. For example, last year's challenge was to develop a marketing proposal for an eReader to compete with the Amazon Kindle and Barnes & Noble Nook. The activity gives the students the chance to showcase their newly learned skills and work in a collaborative team environment. At the conclusion of the program, each group will present their marketing plans to a team of judges, who serve the place of Donald Trump.

Adelphi's Apprentice event continues to expand, drawing 254 high school students from 26 high schools across Long Island last year.

For more information about the Adelphi Apprentice, contact Tom Luberto at (516) 877-3058 or tluberto ( @ ) adelphi dot edu dot Find more information regarding Adelphi University's School of Business dot

About Adelphi University:
Adelphi is a world class, modern university with excellent and highly relevant programs where students prepare for lives of active citizenship and professional careers. Through its schools and programs-The College of Arts and Sciences, Derner Institute of Advanced Psychological Studies, Honors College, Ruth S. Ammon School of Education, University College, Robert B. Willumstad School of Business, Schools of Nursing and Social Work-the co-educational university offers undergraduate and graduate degrees as well as professional and educational programs for adults. Adelphi University currently enrolls nearly 8,000 students from 43 states and 45 foreign countries. With its main campus in Garden City and centers in Manhattan, Hauppauge, and Poughkeepsie, the University, chartered in 1896, maintains a commitment to liberal studies in tandem with rigorous professional preparation and active citizenship.

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