Rob Litowitz, Partner, Kelly IP to Speak at KC's Event
This event is scheduled for Wednesday, January 25 2017 @ 12:00 PM.
- New York, NY (1888PressRelease) January 14, 2017 - The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Rob Litowitz, Partner, Kelly IP will speak at the Knowledge Group's webcast entitled: "Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast".
For further details, please visit:
https://www.theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=2016
About Rob Litowitz
Clients and colleagues value Rob Litowitz as an outstanding IP attorney, strategist, persuasive writer, and advocate who distills complex facts and issues into winning themes and narratives. Washingtonian Magazine has named Rob as one of Washington, D.C.'s top IP lawyers. Rob's litigation experience includes not only trademark cases before the courts and TTAB, but also false advertising, unfair competition, design patent, copyright, and trade secret cases. In many of those cases, he has worked with leading experts to develop and present consumer surveys. Rob has also litigated patent cases on products ranging from blockbuster prescription drugs to state-of-the-art jet engines. At both the trial and appellate level, Rob has secured wins for household brands and lifesavings medicines.
About Kelly IP
The legal market is changing. And leading the way is Kelly IP, an innovative boutique focused on all aspects of trademark, trade dress, copyright, design, domain name and unfair competition law.
The five founding partners of Kelly IP - Dave Kelly, Rob Litowitz, Linda McLeod, Lynn Jordan and Stephanie Bald - all are recognised leaders in the trademark field and are known for their creative, practical, responsive and cost-effective advice. We believe that the owners of the world's top brands deserve lawyers who are as passionate and innovative as they are about nurturing and protecting their brands and creative works, and we brought this vision to fruition by opening Kelly IP in May 2013. In doing so, the partners leveraged their 110 combined years of 'big law' IP experience - including leading hundreds of civil litigations and thousands of opposition and cancellation proceedings, sending thousands of demand letters, preparing and filing over 600 Uniform Domain Name Dispute Resolution Policy (UDRP) complaints, clearing thousands of marks and filing, prosecuting and maintaining tens of thousands of trademark applications and registrations - and created a firm with a collaborative and team-oriented approach.
Event Synopsis:
Advertising plays a crucial role in securing businesses a competitive edge especially in today's market. With the huge amount of money needed in advertising and in putting products both in print and in electronic formats, advertisers aim to get the highest possible return of investment. The facts about a product are often emphasized and even twisted according to the advertiser's needs and objectives. However, when this business judgment perils the reasonable standards of advertising, the courts may have to decide if advertisers have exaggerated the facts of their products and have caused misleading impressions to the buyers. When an implied false claim is alleged, expert testimonies and surveys determine consumers' perception of the advertisement. Generally, survey evidence plays an important evidentiary role to support a claim of false or misleading advertisement and unfair competition. Still, while it can be found effective in court, survey evidence is always being challenged.
In this two-hour LIVE Webcast, a panel of key thought leaders and practitioners assembled by The Knowledge Group will identify the recent trends involving the use of survey evidence in advertising cases. Speakers will also provide tips in designing survey methodology and the best practices in preparing, conducting, and presenting survey evidence in false advertising cases.
Some of the major topics that will be covered in this course are:
-History of Surveys in Litigation
-Methodologies and Case Examples
-False Advertising / Lanham Act
-Deceptiveness
-Consumer Confusion
-The Role of Consumer Surveys in Trademark and False Advertising Disputes
-Do's and Don'ts in the Design and Use of Consumer Surveys
-Key Issues and Common Pitfalls
-Important Recent Survey Decisions
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam