Rising income and a strong distribution network driving the beer market in China, finds Netscribes
Netscribes (India) Pvt. Ltd., launches Beer Market in China 2010 report covering one of the emerging sectors in China. The report is part of Netscribes' Food and Beverage Industry series.
- (1888PressRelease) October 29, 2010 - Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Beer Market in China 2010. The beer market has been growing steadily. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution chain.
The report begins with a discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. It also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.
An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.
The competition section discusses the business overview, financial overview and future plans of the players.
For more details on the content of each report and ordering information please contact:
Gagan Uppal
Tel: +91 22 4098 7530
Email: gagan.uppal ( @ ) netscribes dot com
Gaurav Kumar
Tel: +91 33 4064 6214
Email: gaurav.kumar ( @ ) netscribes dot com
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