Rising Gold Prices Fuels GoldMax Chain National Expansion 140 New Stores in 2012
In Illinois, GoldMax expects to break the 100-store mark early next year, with 15-20 new stores planned for the state in 2012. The chain currently has more than 80 stores in operation in Illinois.
- Chicago, IL (1888PressRelease) November 17, 2011 - GoldMax, the largest buyer of gold and precious metals from consumers, announced today that it has plans to open 140 new stores from coast to coast, creating new jobs and more opportunities for people to trade in their gold and precious metals for cash. With more than 20 stores slated to open by yearend across the U.S., GoldMax will have more than 220 stores in operation.
In Illinois, GoldMax expects to break the 100-store mark early next year, with 15-20 new stores planned for the state in 2012. The chain currently has more than 80 stores in operation in Illinois. The GoldMax stores, which are primarily located in the greater Chicago-land area, previously operated under the Midwest Gold Buyers' banner but have been rebranded this month under the GoldMax brand to reflect a more national presence. Jordan Sadoff, Scott Garber and two other partners started the gold-buying business over three years ago and have been opening stores at a rate of more than one a week since they first started. Store size can range from 700 to 4,000 square feet.
Recently, GoldMax hired Robin Leach, former host of Lifestyles of the Rich and Famous, to host a series of GoldMax television spots, "Turn your jewelry box into your own personal ATM at GoldMax," which are currently running in major markets across the country, on YouTube and the company's new website (www.goldmaxusa.com). Leach can be heard on the radio as well as seen in GoldMax print ads. The campaign is expected to run through the end of the year.
"Robin Leach's signature phrase, 'champagne wishes and caviar dreams' is a great inspiration for our customers to take advantage of GoldMax's generous payout rate to help them achieve their wishes and dreams," said Sadoff.
"Everyone has unused or unwanted gold, but most people don't know how fast and easy it is to get a good price for their jewelry," said Garber. "They can come into our stores with useless jewelry or other items we will purchase and leave with money to spend on other luxury items."
GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks. GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles.
"We're highly confident that we're the strongest payer around," said Sadoff. "If a seller receives a higher quote anywhere else, we'll beat that price."
"With the price of gold continuing to set record highs, more and more people are turning their unwanted items into cash," Garber added.
Last month, Bloomberg wrote a story about GoldMax.
About GoldMax
With nearly 200 stores from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. GoldMax has opened more than 60 stores in the last year. See www.goldmaxusa.com.
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