RiechesBaird's "Branding Business" Radio Show Spotlights the Value of a Brand in Mergers and Acquisitions

Tracy Albert, Managing Director at Houlihan Lokey, provides insight into how companies benefit from a strong brand. End Quote

(1888PressRelease) November 16, 2011 - RiechesBaird, named one of the nation's top BtoB corporate branding agencies in the United States by BtoB Magazine earlier this year for the 10th consecutive year, is set to premier the next installment of its "Branding Business" radio show. The new show, found at www.brandingbusiness.com, dissects the importance of brand value in mergers and acquisitions, and features Tracy Albert, Managing Director at the Los Angeles office of Houlihan Lokey.

"With today's challenging economic times, brand value plays a crucial role when it comes to how investment firms work with companies during mergers and acquisitions," said show host Ryan Rieches, co-founder and CEO of RiechesBaird. "Decisions about brand equity are critical, especially when you consider that the right brand choices will drive preference and earn a price premium. The future success of a merger and acquisition depends on making wise brand choices."

Albert provides expertise on mergers and acquisitions, private placements of debt and equity capital, financing leveraged transactions, business valuations and fairness opinions for the firm's clients. He provides industry expertise in a broad range of businesses with a focus on exit strategies and maximizing shareholder values. He also formed and co-leads Houlihan Lokey's Capital Alliance Group, where alliances have been developed with some of the leading wealth advisory firms in the country. Before joining Houlihan Lokey, Albert co-founded Chelsea Capital Corporation, a middle-market investment banking firm. Chelsea specialized in selling privately held companies to large financial buyers and consolidators.

Houlihan Lokey is an international, advisory-focused bank ranked by Thomson Reuters as the No. 1 M&A advisor for U.S. transactions under $1 billion in 2010 and the No. 1 global M&A fairness opinion advisor over the past 10 years. Houlihan Lokey has 14 offices and more than 800 employees in Europe, the United States and Asia. The firm serves more than 1,000 clients each year, ranging from closely held companies to Global 500 corporations.

The 'Branding Business' radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool. Branding Business includes the latest blog articles, lively debates, topical discussions, critical inquiries, answer to questions and questions to answer.

"'Branding Business' is not merely a tag line or 'shorthand' for our BtoB expertise," said Ray Baird, co-founder and president of RiechesBaird. "It's a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world's most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share."

The 'Branding Business' radio show features the firm's co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP's five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today's ever-changing business environment.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California
and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by BtoB Magazine. Their prestigious "BtoB Top Agencies Special Report" includes agencies that have a significant amount of BtoB business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird's campaign for American Airlines Cargo was recently honored with one of BtoB Magazine's prestigious 2011 BtoB Best Marketers Awards as one of the best "Integrated Marketing Campaigns" in the United States.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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