Rick East Announces Gamma Lifecycle Management System
Rick East, a Management Consultant with over 20+ years of experience, has today announced the release of the Gamma Lifecycle Management System, a software platform that has been developed over the last 3 years for the Small & Medium sized Business (SMBs) market.
- (1888PressRelease) November 22, 2012 - Florianopolis, Santa Catarina - With his years of working with both the largest Fortune 500 companies as well as the newest one-man startup operations, one thing has continued to be at the center of all business success, the ability to grow the value of every client relationship.
The Gamma Lifecycle Management System (GALMS) was built to solve the age old question that all business owners have, regardless of the size of business they are running: "How many customers do I have?" This question is followed by the second oldest question: "How can I retain more of my customers for a longer period of time, optimizing the financial relationship between us?"
Small & Medium sized Businesses, or SMBs, have a distinct financial disadvantage to the large companies they compete against, data analysis. Large companies spend millions of dollars to data mine every action of each of their customers, giving them keen insights into exactly how these customers need to be communicated with in order to maximize the financial relationship. Until now, this was something that SMBs simply couldn't afford to do. Rick East, having spent the last 20+ years as a management consultant has been tackling this challenge for decades, and for the past 3 years has built a system to address these CLV (Customer Lifetime Value) issues.
Core Features of GALMS:
• Tripwire Management
• Recency, Frequency & Monetary Value Module
• Automated Early Warning System for Defecting Clients
• Quadrant Creation Module (To identify the value of each client)
• Client Scoring Module - Quintiles
• Forecasted Value of Each Client Cohort - Lifecycle Metric Predictive Modeling
The primary purpose of GALMS is to continually keep the owners/operators of SMBs up to the minute with the predictive actions of their client base. With this knowledge, SMBs are able to maximize their business relationship by both having the ability to extend the client lifecycle as well as maximize the financial aspect of the client relationship by optimizing both Recency and Frequency.
ABOUT Rick East:-
Rick East, a founding partner with BDL, a South American Management Consulting company, headquartered in Brasil has been a management consultant for 20+ years. Both a native of Phoenix, Arizona and an MBA graduate of The Darden School of Business, he has consulted with some of the world's largest Telecom, Food Service, Energy and Housing companies as well as hundreds of SMBs. You can read more about Rick East at his personal blog: www.rickeast.com to read many of the articles that he has been publishing for years on the subject of business systems for SMBs.
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