Review developments on how Social Media can be better implemented at SMi's Social Media within the Military and the Defence Sector Europe

Review key developments and take away lessons learnt from recent case studies to develop an effective social media strategy that can benefit public engagement, recruitment, internal/external communications and even mission success. End Quote

(1888PressRelease) November 15, 2012 - The social media phenomenon has created an emerging and critical communications platform which has, in turn, become a valuable strategic resource for today's defence community. Beyond the enhancement of civil-military engagement, recruitment opportunities and internal and strategic communications, the utilisation of social media can also be a major contributor to mission success.

Against this backdrop, SMi Group's conference taking place in Amsterdam, Netherlands will provide an in-depth analysis into how this evolving medium can further benefit the military and the defence communities, with case studies and presentations delivered by senior military personnel offering valuable lessons to learn from which will serve to improve existing communication strategies.

Network with and hear presentations from:
• Dr. (Colonel) François Chauvancy, Senior Officer, Ministry of Defence - France
• Lieutenant Colonel Ulrich Janßen, DEU (Army) OF-4, Deputy Director ISTAR Department, StratCom, Mil Info Ops, PSYOPS SME, Course Director/Instructor, NATO School
• Lieutenant Colonel Mario Masdea, Chief of the NDC Public Affairs Office, ITA-A, NATO Defence College
• Dr. Charlene Stokes-Schwartz, Ph.D., Trust Research Lead - Human Trust and Interaction Branch, US Air Force
• Dr. Harald Schaub, Head of Department - Human Factors and Systemic Analysis, IABG
• Miroslava Pašková, Director Social Media Communication and Military Community Support, Ministry of Defence Czech Republic
• Colonel Jyrki Heinonen, Director of Public Affairs, Finnish Defence Forces
• Lieutenant Colonel Ian Woodbridge, Chief Public Affairs, HQ ARRC
• Captain Danel Apse, Staff and Signals Battalion, Chief of Training and Development Centre of Command, Control and Communication Systems, Estonian Defense Forces
• Tim Kempert, Chief, Cyber Training Initiative, US Strategic Command
• Amit Srivastava, Senior Scientist, Raytheon Technologies
• John Verdon, Senior Strategic Analyst, Department of National Defence, Defence Research and Development - Canada

View the complete speaker line-up and latest conference programme at: http://www.smi-online.co.uk/military-socialmediaeurope31.asp

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