Bluetooth technology lets restaurants send menus and coupons electronically to mobile phones - saving paper, printing and maybe a tree or two.
(1888PressRelease) March 23, 2007 - NEW YORK CITY, Mar. 22 - ZipZone Media, a leader in the emerging field of Mobile Marketing, is introducing another feature to their Bluetooth Marketing System - Menu and Coupon distribution. Restaurant owners can now distribute electronic versions of their menus and coupons directly to the cell phones of customers, saving money and helping the environment by cutting down on paper, printing and other waste associated with traditional paper media.
Instead of littering countless building lobbies and mailboxes with door hangers and flyers, menus can now be sent electronically - straight into Bluetooth enabled cell phones, laptops, and PDAs of customers as they enter or walk past the restaurant. The user receives a prompt on their phone asking if they wish to receive a menu or coupon from the restaurant, and if they accept, they immediately receive a digital version designed for cell phone screens, along with the phone number of the restaurant, stored in their phone's directory.
"This distribution method has several advantages over traditional door hangers and flyers" points out Raymond Stone, ZipZone Media's Marketing Manager. The first, of course, is the cost savings. "Bluetooth technology allows us to send menus, coupons, and other media at virtually zero cost.
It doesn't matter if the restaurant sends 10 files or a million - the transmission is always free, both to the sender and the receiver." And since electronic distribution eliminates the need for paper and printing, it can be seen as the environmentally friendly way to advertise.
From the customer's point of view, the system is designed to be totally unobtrusive and spam-free. The process is entirely opt-in, explains Mr. Stone. The customer is always asked for permission first before any files are sent. And if they refuse, they won't be asked again. Plus, consumers can benefit from the convenience of having the menus and contact details from their favorite restaurants stored and available at any time right on their cell phones.
Menu Distribution is simply another feature of ZipZone Media's Bluetooth Marketing System. The system also has applications for other industries such as Auto Dealerships, Shopping Malls, Advertising Agencies, or any other company looking for cost effective ways to distribute advertising directly to mobile devices.
Companies wishing to learn more about implementing their own Bluetooth Marketing campaign may visit http://www.zipzonemedia.com.
The site offers lots of practical advice on using this technology effectively, along with a video demo of the system and convenient online ordering.
ZipZone Media is located
at 176-25 Union Tpke.,
Ste. 108, Fresh Meadows,
NY 11366.
Bluetooth technology lets restaurants send menus and coupons electronically to mobile phones - saving paper, printing and maybe a tree or two. 
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