ResMed Appoints Strategic Public Relations Agency BOTTLE PR to Raise GP Awareness of Sleep Disorders to Improve Treatment Rates
BOTTLE PR, the strategic communications PR agency, has been appointed by ResMed, the global leader in sleep and respiratory medicine, to raise awareness of 'sleep apnoea' and tackle sleep disorder issues.
- (1888PressRelease) November 03, 2010 - BOTTLE PR has been appointed by ResMed, the global leader in sleep and respiratory medicine, to spearhead an important strategic communications campaign to raise awareness of sleep apnoea, the sleep disorder characterised by abnormal pauses in breathing or instances of abnormally low breathing, during sleep.
ResMed are a leading developer, manufacturer, and marketer of products for the diagnosis and treatment of sleep-disordered breathing.
The campaign will run for at least a year and will focus on three audiences - GPs, secondary care professionals and men over 40. With plenty of experience in issues-based public relations, BOTTLE PR is well-placed to get positive results. Emma Braithwaite, ResMed's UK Head of Marketing, said: "BOTTLE PR is taking a strategic approach. With the commissioning landscape changing, pressure is on for sleep and respiratory units to prove the cost effectiveness of their treatments. Part of the strategy will look at how we can work alongside our secondary care customers to ensure that they successfully maintain funding for what has been proven to be a cost beneficial treatment.
"We have asked BOTTLE PR to focus on sleep apnoea rather than ResMed as the leading supplier - getting more people successfully diagnosed and quickly treated is the aim."
As part of the long-term strategic communications plan , BOTTLE PR will work closely with the GP network, Doctors.net.uk, to raise awareness among GPs. Bottle PR's consultancy team will also focus on raising awareness among of the symptoms and impact of sleep apnoea on work performance, personal relationships and, above all, health, in order to help people secure a correct diagnosis and referral from their GP.
Carole Scott, Director at BOTTLE PR, said: "Before taking the brief, I had no idea what sleep apnoea is but we've learnt a lot in a very short time and are determined that PR can make a difference. The team at ResMed is fantastic and we're looking forward to getting stuck into this issues-based campaign."
As a strategic public relations agency Bottle PR has masterminded several issues-based public relations campaigns for a number of education and not-for-profit clients including YWCA, War Child and Centrepoint. They have also undertaken major projects with a community and education focus for public sector agencies and commercial clients. For more information about Bottle PR, strategic communications and issued-based public relations campaigns, visit their website at http://www.bottlepr.co.uk
About Bottle PR http://www.bottlepr.co.uk
BOTTLE PR is an award-winning, medium-sized, straight-talking strategic public relations agency with a deliberately diverse client base spanning consumers, business-to-business and technology.
Listed as one of PR Week's top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, BOTTLE PR offers its clients bespoke and tailored PR campaigns ranging from strategic communications to main stream brand activity to cutting edge social media marketing.
BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients' accounts are actively worked on by consultants with years of relevant PR experience. We're happy to serve our community by taking on issues-based public relations campaigns.
Contact details:
Tracey Warmington
BOTTLE PR Limited
33 Acre End Street
Eynsham, Oxford
Oxfordshire OX29 4PF
Telephone: +44 (0) 1865 882988
Fax: +44 (0) 1865 882553
email: Traceywarmington ( @ ) bottlepr dot co.uk
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