ReportsnReports.com: Sanitary Protection in Tunisia

Euromonitor International's "Sanitary Protection in Tunisia" is now available at ReportsnReports. End Quote

Dallas, TX (1888PressRelease) September 02, 2011 - Sanitary protection recorded healthy current value growth of 6% in 2010. This performance can be attributed to stronger female awareness of personal hygiene, rising standards of education among women and, more importantly, their access to the workforce and salaries equal to those of men. Adding to these factors, the availability of sanitary protection in all distribution channels improved the products' accessibility to both rural and urban women.

COMPETITIVE LANDSCAPE
Société d'Articles Hygiéniques Sarl (SAH) continued to dominate sanitary protection in Tunisia, increasing its value share to 34% in 2010. Thanks to its widely known brand Lilas, which is accessible to almost all social classes and is available across the country, the company was able to maintain its leading position. In addition, it has benefited from continuous advertising on national television.

PROSPECTS
Sanitary protection is expected to register a constant value CAGR of 2% over the forecast period compared to a stagnant growth over the review period. This performance will be driven by tampons, which is set to remain the most dynamic category in both volume and constant value terms. This will be due to a wider product range and increased interest in trying tampons, especially among upper-income women and those influenced by Western culture. More importantly, the higher price of tampons will also help boost category

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Euromonitor International's Tunisia Sanitary Protection report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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