Renters Lease 28% Of Arias Park Slope In First Three Weeks

July 1st Occupancy Scheduled for New Ismael Leyva-Designed Brooklyn Building. End Quote

New York, NY (1888PressRelease) April 19, 2011 - Strong public interest quickly turned to spirited leasing activity as an impressive 28% of the 95 upscale rental residences have been leased in the first three weeks at Arias Park Slope, the new Ismael Leyva-designed building located on 4th Avenue in this sought-after Brooklyn neighborhood.

The striking 12-story building features a mix of studio, one-, and two-bedroom residences complemented by a comprehensive recreational and social amenity package unrivaled in this marketplace, according to developer The Iconic Group and The Marketing Directors, Inc., the building's exclusive marketing and leasing agent. Monthly rents currently range from the $2,100's for studios, $2,400's for one-bedroom homes and $3,400's for two-bedroom residences. Initial occupancy is scheduled for July 1st.

The successful launch of Arias Park Slope included the debut of the building's professionally-decorated model home and leasing center designed by Emmy-Award winning television personality Cathy Hobbs, founder of locally-based interior design firm aphereä and formerly host/executive producer of Metro Residential TV.

"The response to Arias Park Slope has been tremendous, confirming our belief that this building offers a level of luxury and amenity-laden lifestyle today's renters seek, but don't often find," says Hillel Fischman, a Managing Director of The Iconic Group.

"The entire package, from a convenient location to carefully thought-out designs with condominium-level finishes to an unmatched amenity offering, has been well-received by the public. We're confident this initial pace of activity will continue unabated, leading to a full lease-up in short order."

Originally conceived as a condominium building, Arias Park Slope is notable for its multi-toned brick façade which has been inspired by neighboring brownstones and is punctuated by expansive windows, floating glass balconies, and a four-story glass curtain wall that optimizes natural light and captivating views of Prospect Park and the Manhattan skyline.

"Found throughout the homes are high ceilings, solid white oak flooring and chef-inspired kitchens with polished white stone countertops, custom European design white oak cabinetry, breakfast bar and fully-equipped stainless steel appliances," notes Jacqueline Urgo, President of The Marketing Directors, Inc.. "Bathrooms are equally impressive, offering marble vanity tops, polished chrome fixtures and deluxe soaking tubs. Most homes also have private terraces or balconies for desirable outdoor space."

Zen-inspired, state-of-the-art recreational and social amenities complete the contemporary urban living experience at Arias.

Residents will enjoy a 24-hour attended lobby, a state-of-the-art fitness center and Yoga room, and a resident's lounge featuring a catering kitchen & bar, billiards, plasma TV and a fireplace.

Considerable outdoor space is provided by both the Arias Courtyard which offers a putting green and seating area and the Arias Terrace which features an outdoor garden and seating area.

In addition, the Arias Club 360 boasts 360° rooftop views of Brooklyn and the Manhattan Skyline, lush landscaping with over 600 feet of grass, a soothing water feature, a massive fire pit with seating, a grill, bar & dining area, private cabanas, sunbeds and an outdoor shower.

Even more amenities include a pet spa, cold & dry grocery storage, available onsite automated parking, storage units, and complimentary bicycle racks.

Situated at 150 Fourth Avenue in Park Slope, the backdrop of Arias is one of Brooklyn's most sought-after residential addresses. Residents will reside in a bohemian neighborhood known for its culture, dining, shops and galleries. Steps away from Arias are some of New York City's most popular attractions, including the Botanical Gardens, Academy of Music, Brooklyn Museum, Prospect Park and Brooklyn Public Library.

"While there's certainly no shortage of things to do in this historic neighborhood, residents will also appreciate our location just minutes from transportation to New York City, bringing the cultural, entertainment and business opportunities of Manhattan close at hand," says Ms. Urgo.

For additional information on Arias Park Slope, please call (718) 643-1500 or visit www.ariasparkslope.com.

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