Rene Befurt, Vice President, Analysis Group, Inc. to Speak at KC's Event
The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that Rene Befurt, Vice President, Analysis Group, Inc. will speak at the Knowledge Group's webcast entitled: "Expert Testimony and Survey Methodology in False Advertising Cases: A 2017 Perspective LIVE Webcast". This event is scheduled for Wednesday, January 25 2017 @ 12:00 PM to 2:00 PM (ET).
- New York, NY (1888PressRelease) January 17, 2017 - For further details, please visit:
https://www.theknowledgegroup.org/all-events-list/live-webcasts/event-homepage/?event_id=2016
About Rene Befurt
Dr. Befurt specializes in applying his expertise in marketing research methodologies to both litigation and strategy case work, focusing on how to best isolate the impact of product or service characteristics on consumer behavior, including consumer choice. His recent engagements in litigation work include surveys on evaluating the perceived health benefit of consumer goods; assessing how much an electronic communication device's features contribute to the purchase of such a device in a patent litigation; and various matters examining false advertising allegations and potential consumer confusion. Dr. Befurt has also worked on matters testing the salience and comprehension of disclaimers and disclosures. Dr. Befurt has supported leading marketing authorities in designing and implementing a number of survey approaches and has also served as an expert.
About Analysis Group, Inc
Since 1981, Analysis Group has provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune 500 companies, global health care corporations, and government agencies. The firm's work is grounded in a collaborative approach that allows it to effectively integrate the best ideas from leading academic and industry experts. As a result, Analysis Group's clients receive thoughtful, pragmatic solutions to their most challenging business and litigation problems. Through Analysis Group's work in thousands of cases across multiple industries, it has become one of the largest economics consulting firms in North America, with approximately 700 professionals across 11 offices in the United States, Canada, and China.
Event Synopsis:
Advertising plays a crucial role in securing businesses a competitive edge especially in today's market. With the huge amount of money needed in advertising and in putting products both in print and in electronic formats, advertisers aim to get the highest possible return of investment. The facts about a product are often emphasized and even twisted according to the advertiser's needs and objectives. However, when this business judgment perils the reasonable standards of advertising, the courts may have to decide if advertisers have exaggerated the facts of their products and have caused misleading impressions to the buyers. When an implied false claim is alleged, expert testimonies and surveys determine consumers' perception of the advertisement. Generally, survey evidence plays an important evidentiary role to support a claim of false or misleading advertisement and unfair competition. Still, while it can be found effective in court, survey evidence is always being challenged.
In this two-hour LIVE Webcast, a panel of key thought leaders and practitioners assembled by The Knowledge Group will identify the recent trends involving the use of survey evidence in advertising cases. Speakers will also provide tips in designing survey methodology and the best practices in preparing, conducting, and presenting survey evidence in false advertising cases.
Some of the major topics that will be covered in this course are:
- History of Surveys in Litigation
- Methodologies and Case Examples
- False Advertising / Lanham Act
- Deceptiveness
- Consumer Confusion
- The Role of Consumer Surveys in Trademark and False Advertising Disputes
- Do's and Don'ts in the Design and Use of Consumer Surveys
- Key Issues and Common Pitfalls
- Important Recent Survey Decisions
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
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