Reebok launches RealFlex Transition 2.0 Shoes with 53 sensors

Top Quote Dual Density Sole with Multi-Directional Flex Nodes. End Quote
  • (1888PressRelease) March 06, 2013 - Mumbai - With a renewed focus on fitness and on creating a 'fit brigade', leading sportswear and fitness major Reebok has announced the launch of RealFlex Transition 2.0.

    Real Flex 2.0 is a technology-powered shoe range that is focused on giving consumers fulfillment of their fitness needs, and is designed for natural motion. Created by a team of passionate designers, these shoes are fitted with 53 nodes that will respond to your moves and help your feet to flex naturally and land on the ground. It is bio-mechanically correct and safer than training in any other shoes.

    RealFlex 2.0 features 53 independent 'sensors' on the bottom of the shoe strategically positioned to adapt to all training surfaces, offering stability and durability to support the varied movements of functional training.

    With its minimalist construction on the upper, RealFlex 2.0 delivers a 'sock like' feel to the athlete. When combined with the sensors on the bottom of the shoe, RealFlex 2.0 promotes and enhances natural movement in a way that allows the athlete to move the way nature intended.

    Price: The RealFlex range is priced at Rs. 5,999/- onwards

    Availability: At Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs.

    Colours: Black/green, white/red, vital blue/white and flat grey/vitamin C.

    Please find below a link for your reference:

    http://www.youtube.com/watch?v=x6kaBbgJ5VY&feature=youtu.be

    About Reebok India
    Reebok India has a pan - India presence and is the market leader with 500 exclusive franchise stores. The company's brand vision is fulfilling potential, its mission - always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok's innovative footwear technologies like Easytone, Zigtech and RealFlex have set an all new benchmark in the industry with the introduction of Toning category and Men's Training. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program.

    In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors from the cricket fraternity including the likes of Captain MS Dhoni, Gautam Gambhir, Irfan Pathan and many other others Along with this hockey majors Sandeep Singh and Sardar Singh are among the Reebok brand ambassadors.

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