Red Ten NYC: Business Brands Can Learn From The US Presidential Election Campaign

Barack Obama and Mitt Romney are campaigning for this week's elections. Red Ten NYC agree businesses can learn effective marketing tools from the political duel in order to outsmart their competitors. End Quote

One of the most important rules in marketing is standing for something, having a vision.

New York, NY (1888PressRelease) November 06, 2012 - On 6 November 2012, after months of campaigning Americans are voting for either Obama or Romney as President. Marketing Week has examined the different marketing tools used to support the election process for the two candidates. Both sides have spent millions of dollars into their mass media advertising campaigns. Red Ten NYC suggests that brands can learn important marketing tools by observing the two opponents.

Head of Marketing at Red Ten NYC says: "One of the most important rules in marketing is standing for something, having a vision." President Obama and his opponent Romney have two completely different visions: While Obama is going with the slogan 'Forward', Romney's goal is to win the American people through his catchphrase 'Believe in America'. "It is important to believe in the vision a brand represents and to make others believe in it as well", says a spokesperson at Red Ten NYC. In 2008, Obama campaigned under the slogan 'Change we can believe in' but struggled to generate the same wave of enthusiasm this time according to an article at Marketing Week, as he seems to have failed to meet the high expectations of many Americans in the past four years.

While both parties seem to outspend each other on mass media marketing, a huge success during the election campaigns is social media marketing. Red Ten NYC explains that a good brand image through online presence is extremely important nowadays in order to keep up with competitors. Marketing week reports that according to the Centre of American Progress Action Fund, Obama's campaign in 2008 have shown that it is not only effective reaching younger people. A third of the 30 million Facebook members who remained in the targeted political advert system, were older than 30, and 3.3 million were over 40 years old.

Amongst the different advertising channels, a very effective tool to raise brand awareness is face-to-face contact with people. Red Ten NYC is a direct sales and marketing company, and can confirm how important a direct interaction with potential customers or voters is. "It is the most cost effective opinion and feedback to receive and a great opportunity to show people that we are approachable and care about them." During the current election campaigns, both Obama and Romney have traditionally travelled to different destinations to meet the American people.

Red Ten NYC has used the latest presidential elections as a case study to show clients where different marketing techniques can be beneficial depending on the specific target audience.

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