Red Carpet Celebrity Hairstyles Made Easy At Beautyworld ME

Clip-on hair pieces inspired by Hollywood A-Listers and created by Jessica Simpson brought to the Middle East for the first time. End Quote

(1888PressRelease) May 18, 2011 - Ever wished that you could look like your favourite celebrity on the red carpet and dazzle onlookers with every hair in place? Now you need look no farther than Beautyworld Middle East to have the hairdo of your dreams.

Brought to the Middle East by Rapid General Trading, HairUWear is a collection of hairpieces and wigs inspired by Hollywood A-List celeb-rity hairstyles. The line is created by multi-award winning singer Jes-sica Simpson and her hairstylist Ken Paves.

UAE-based salons and customers can now easily get their hands on these easy-to-use clip-on pieces that come in human hair, Vibralite and Styleable categories. The products are being introduced to the Middle East through trade exhibition Beautyworld Middle East, the largest international trade fair for beauty products, hair, fragrances and well being in the Middle East.

Another celebrity pull at the trade fair, is the uber-talented session cat-walk expert, Callam Warrington of MyHairDressers.com who will join the Salon Educators team on stage during Beautyworld Middle East. Callam is a celebrity favourite amongst such stars as Thandie New-ton, Mischa Barton, Tess Daley, Billie Piper, Rachel Weisz, Amy Winehouse and The Kills and he has also worked with Zaha Hadid and David Bailey.

Beautyworld Middle East 2011 will run from next week, Tuesday, May 24th to Thursday, May 26th at the Dubai International Convention and Exhibition Centre.

Show Profile:
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature from its inception over 15 years ago, as the key networking and sourcing platform for the beauty and cosmetics industries. As the largest event of its kind, it ensures direct access to over 700 exhibitors from 45 countries with 17,000 trade visitors.
With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.
There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.

Show website: www.beautyworldme.com

Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany's leading trade fair organiser. With 450 million Euros in sales in 2010* and more than 1,770 em-ployees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries.

The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East and Playworld Middle East.

For more information, please visit our website at: www.uae.messefrankfurt.com
*Preliminary figures for 2010
For more information, please contact:
BIZ COM - For Proactive Communications
P.O. Box 48889; Dubai - UAE
T: +97143320888
F: +97143320999
E: info ( @ ) bizcom dot ae
W:www.bizcom.ae

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