Realtor(R) Looks To Cyberspace TV To Help Consumers

Real estate agent uses technology to reach consumers in a challenging economy to help them make informed buying and selling decisions. End Quote

(1888PressRelease) August 19, 2010 - Palm Beach Gardens, Fla. - Local Realtor® Jeff Lichtenstein believes you can teach an old dog new tricks. That's because he has found a way to utilize today's technology to do his part to help an industry that has been hammered with declining home values and befuddled customers. His solution: JeffTV.

Lichtenstein, whose career has focused on real estate for the past nine years, videotapes a weekly two to four minute segment that answers customers' questions and other real estate topics of interest. He then posts the TV segment on his website, http://www.jeffrealty.com and YouTube, which links to his Twitter and Facebook account. Lichtenstein said he's finding a niche for this service because buyers are finding it on the Web when searching for topics.

"One of my clients told me that I should record many of the explanations in the sales process as a guide," said Lichtenstein. "It got me thinking that because the Internet has changed communication so much, perhaps a video would be a good way to do this. Facebook, Twitter and YouTube were all foreign words five years ago. Today a giant portion of my business takes place on the Web. That was the start of JeffTV."

The customers' questions range from what type of mulch they should use to how to handle a particular real estate question. JeffTV's episodes have included a variety of topics, including the ins and outs of how to protect a sales contract, best paint colors to use, and how a seller's real property disclosure can make a difference in selling the house.

Lichtenstein said he has been having fun videotaping the segments but more importantly, JeffTV is an educational tool that is meeting a need.

For more information, call 561-626-7900.

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