RAKBANK Becomes the First Bank in the UAE to Reach Out to the Filipino Community
RAKBANK, the leading retail and small business bank in the UAE, announced the launch of the first card in the region that caters to its large Filipino community.
- (1888PressRelease) February 13, 2013 - The new Bayani card is the latest addition to RAKBANK's portfolio of Prepaid Cards and aims to better serve Filipino customers in the country. Not only is it an ideal alternative to cash, but the Bayani Prepaid Card also allows customers to instantly send money in US dollars to their family in the Philippines through their computer or mobile phone.
Upon application for a Bayani card, customers automatically receive an add-on card along with the main reloadable prepaid card to send to the customer's loved ones back in the Philippines. By loading the main Bayani card here in the UAE, the cardholder can send money instantly to those in the Philippines by transferring money to the add-on card in US dollars through Online Banking or SMS.
"Because RAKBANK values the large Filipino expatriate community in the UAE, it is extending the Bank's pioneering products and award-winning customer service to this market segment through the innovative Bayani Prepaid Card," said Graham Honeybill, RAKBANK Chief Executive Officer.
The Bayani main cardholders and add-on card holders can use their cards to withdraw cash from any ATM in the UAE and worldwide that accepts MasterCard cards, while the add-on card holders have the additional advantage of withdrawing funds in pesos from any ATM in the Philippines for free. Both the main and add-on cards are covered with free travel accident insurance cover and purchase protection insurance.
Additionally, Bayani prepaid cards include numerous offers on retail purchases to help customers save through a wide range of over 100 buy-one-get-one-free offers, including 30 exclusive benefits at Filipino outlets in the UAE. For a complete list, and for any other enquiries, customers can visit www.rakbank.ae. Also, customers will be pleased to know that the Bank is giving away 50 Samsung Galaxy SIII phones to Bayani card holders. This promotion, running until 31st March 2013, entitles customers one chance to enter the draw for every AED 250 spent on their main card, and two chances for every AED 250 spent in the Philippines using the add-on card.
In addition to Bayani, RAKBANK offers customers its Bling and Loaded prepaid cards. Available to both banking and non-banking customers, RAKBANK prepaid cards are superior to cash because they are safer, more convenient and work anywhere, even online, without the hassle of currency conversions. "Prepaid cards are the easiest way to budget day-to-day expenses because they allow customers to spend only up to the amount loaded on their cards," explained Anil Chander, RAKBANK Head of Cards. "The Cards are not linked to any current or savings account and therefore are available to everyone. Not only are they an efficient way of storing cash, but they also allow for unlimited cash withdrawals, online payments, and point of sale purchases whether locally or during travel."
About RAKBANK
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail and small to medium business bank in the UAE, serving over 700,000 customers. Founded in 1976, the Bank is one of the country's oldest local financial institutions and today one of its fastest growing and most dynamic banks.
RAKBANK offers a wide range of personal and business banking services, as well as Islamic Banking solutions via RAKBANK AMAL, throughout its 33 branches, and its Telephone, Online, and Mobile banking channels. A prominent player in small to medium enterprise finance and a leading provider of credit cards, the Bank receiving the title of 'Bank of the Year' in 2012 by Arabian Business Achievement Awards.
RAKBANK earned a reputation for extending one of the highest levels of customer service in the local industry by topping the annual Service Quality Bank Benchmarking Study, conducted by independent service specialists Ethos Consultancy, from 2005 to 2010.
For more information, please visit www.rakbank.ae or contact the Call Centre on +9714 213 0000. Alternatively, you can connect with RAKBANK via twitter.com/rakbanklive and facebook.com/rakbank.
For media queries, kindly contact Lamis Daoud on +9714 291 5064 or via lamis.daoud ( @ ) rakbank dot ae.
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