r-pac International forms r-trac Retail Services to Create a "One Stop" Shop for Retail RFID

r-pac unifies end-to-end RFID solutions and services under a single roof with the capability to meet full spectrum of use cases for RFID technology. End Quote

(1888PressRelease) April 24, 2015 - NEW YORK, NY - r-pac International, a leading global developer, manufacturer, and supplier of RFID hangtags and labels, today announced the acquisition of the Retail and Retail Supply Chain software developed by Truecount Corporation. Truecount introduced its proprietary software in 2010 as the first RFID built from the ground up specifically for the unique requirements of the retail industry. In bringing Truecount software under its brand umbrella, r-pac has formed a new division, r-trac Retail Services.The software solution offered by this new r-pac division will be marketed as r-trac Retail Services powered by Truecount. Truecount Corporation, a top RFID software developer and integrator, continues to be involved the new organization developing and innovating. The acquisition and formation of the new division creates a one-stop, single resource for retailers and the retail supply chain, delivering comprehensive solutions to meet all RFID use cases.

"The addition of Truecount's portfolio to that of r-pac's establishes the most complete and powerful software solutions for the retail and retail supply chain RFID needs," said Michael Teitelbaum, r-pac CEO. "With all the components for a successful deployment under one roof, r-pac has the capability, and flexibility, to support any business model while maximizing RFID's efficiencies for end users."

Both r-pac and Truecount are early leaders in retail RFID. r-pac developed and deployed the first pilot for Walmart's item level RFID. The company has produced over a billion tags and has partnered in hundreds of projects over the last decade. Truecount introduced to the RFID for Retail marketplace the first RFID solution designed specifically to meet the needs of retailers, with a focus on apparel, footwear and accessories. Truecount developed the first software purpose-built exclusively for the retail space, and introduced other innovations including RFID-to-GO, a portable solution, and RFID Essentials, capable of fast deployment, usually within one day.

Zander Livingston, CEO of Truecount points out the r-trac Retail Solutions suite of software with an agnostic approach to hardware, provides the industry with the easiest and most cost effective way to evaluate and deploy RFID. "We are confident that no other provider in the market can offer the complete and cost-effective RFID solution that we offer," says Livingston. "We are structured to move fast in order to keep pace with the speed of the retail business, including adding new features and functions to facilitate the shift to omni-channel."

The key measureable benefits of RFID are well documented, including, rapid, inventory counts without handling items, and 98% accurate results scanning thousands of items in minutes. The comprehensive r-trac Retail Solutions application portfolio can meet all 60 RFID use cases identified in the University of Arkansas study, "An Empirical Study of Potential Uses of RFID in the Apparel Retail Supply Chain". This has been considered the primary reference for Use Cases in the Retail and Retail Supply Chain. (http://rfid.auburn.edu/media/docs/research-papers/ITRI-WP156-0111.pdf )

About r-pac:
r-pac International Corporation is leading the industry in item-level tagging for manufacturers and retailers from source-to-store with RFID technology. r-pac has been supporting the item level RFID intitiave since early adoption by Walmart. In addition to innovative RFID solutions, r-pac is a leading global supplier of branded packaging and trims to retailers, designers and merchants. Established in 1987, r-pac specializing in manufacturing printed packaging and trims for the garment and accessory industry, and now has 25 worldwide manufacturing locations combined with 20 sales offices. Our diverse product lines include corrugated displays, shopping bags, poly bags, labels (woven, printed and heat transfers, tapes (webbing and elastic), tags, patches (leather, paper, embroidered and synthetic) stickers, boxes (corrugated, gift, jewelry designer, shoe), foam inserts, blister packs, header cards and PVC clamshell packaging.

If you have any questions about r-pac, please contact:
Paul Arguin
r-pac International Corp
132 West 36th Street, NYC 10018
Phone: +1 212-465-1818 / +1 978-725-5919
Email: paul.arguin ( @ ) r-pac dot com
Internet: www.r-pac.com

About Truecount:
Truecount is a leading developer of RFID software and applications. Headquartered in Dover, NH. Truecount Corporation was established in 2010, after recognizing currently available RFID applications did not have the scalability and features needed for the retailer and their suppliers. The concept for Truecount and the feature-rich software was developed by the Truecount development team at the guidance of Zander Livingston, CEO, based on his nine years in the Retail RFID industry and project management of the RFID retail system at American Apparel. Truecount was created to meet the critical need for solutions that could address retail market needs more fully. Working with the most sophisticated technology for item-level RFID, and calling on best-in-breed partners for tags (r-pac), readers and other hardware components, Truecount built one of the first RFID solutions purpose-designed for the retail and retail supply chain space.

If you have any questions about Truecount, please contact:
Zander Livingston
Truecount Corporation
1 Washington Street - Suite 4019 Dover NH, 03820
Phone: 1-800-403-7118
Email: zander ( @ ) truecount dot com
Internet: www.truecount.com

Press Contact:
Paul Arguin
r-pac International
132 West 36th Street Floor 7 New York, NY 10018
978-725-5919
http://www.r-pac.com

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