R&M MEA Delivers High Speed Cabling Infrastructure for Rooya Group's 'Telal Al Alamein' Residential Complex

Swiss cabling specialist provides Cat6 cabling for connectivity of over 900 villas. End Quote

(1888PressRelease) August 02, 2012 - DUBAI, United Arab Emirates - Reichle & De-Massari (R&M), the Swiss structured cabling specialist, has successfully completed implementation of a large scale cabling project for the Rooya Group, a prominent real estate development company in Egypt. The cabling for the Rooya Group's 'Telal Al Alamein' project was carried out within a six month time frame and involved the installation of R&M's Cat6 cable infrastructure for the complete connectivity of more than nine hundred villas. The aim of the undertaking was to provide residents with excellent connectivity thereby permitting the availability of highly reliable and secure high-speed internet and HDTV services.

Mr. Mohamed Salah, IT Director of the Rooya Group pointed out that there were two significant factors behind his decision to go with R&M. "The Rooya Group prides itself on building strong trust-based relationships with its property owners. Providing residents with the latest and highest quality facilities plays a large role in building this level of trust."

"R&M is one of the top vendors in the region and thanks to a strong local presence they are capable of timely and skilled support. The other reason we decided to go with R&M is the extremely high quality of their products. They even offer a 25 year systems warranty and this gives us the peace of mind in the long term security of our investment," he said.

For the massive cabling project, R&M's industry leading Cat 6 cabling infrastructure was used for ultra high performance and connectivity. The high-quality twisted pair cables which support Gigabyte Ethernet were suggested by R&M as they met all the present requirement while accommodating for future needs as well. These cables which are suitable for transmission of voice, video and data ensure maximum performance and connectivity throughout the network while enabling faster broadband transmission speeds. In order to meet the aesthetic requirements, R&M provided customized decorative faceplates for the connector boxes as per the architect's specifications.

In addition to providing high-quality easy-to-install cables for the Telal Al Alamein project, R&M also ensured that the engineers of its channel partner for the project received the best possible training through R&M's flagship Qualified Partner Program (QPP). The program involved hands-on sessions to recreate real world scenarios and provided the engineers with all the training necessary to smoothly and efficiently carry out the installation process.

"R&M through its local support always strives to deliver the high quality solutions that our customers have come to expect from us. Right from studying the project during the design phase to selecting the right product and assisting the installation team through the implementation process, customer satisfaction is our prime aim," said Mohamed Allam, Sales Manager, Egypt.

Mr. Mohamed Salah looks forward to a long lasting mutually beneficial relationship with R&M and has already awarded the cabling specialist with the contract for the Rooya Group's next project which is already underway. Mr. Alfred Tharwat, Area Sales Manager for Africa at R&M MEA said, "We are very happy with outcome of the Telal Al Alamein project. This is not just a successful project implementation but the first step in what promises to be a rewarding long-term relationship."

About Reichle & De-Massari (R&M)
Reichle & De-Massari (R&M) develops and produces passive cabling solutions for communication networks and has established itself as a leading producer of high quality copper and fiber-optic solutions. The company has set up its own sales organizations in 30 countries and these are streamlined into seven sales regions. Around two thirds of R&M's sales revenue is generated abroad. In 2011 sales reached CHF 189.4. More than 5% of sales revenue is invested in research and development every year. R&M is ranked one of the 500 leading companies in Switzerland and currently employs approx. 600 people. The company is wholly owned by the Reichle family and is managed as an independent family business.

More information is available at http://www.rdm.com

Marketing Contact:
Sandrine Prat
Marketing & Communication Manager
Regional Office- Middle East & Africa
Reichle & De- Massari MEA
PO Box 54281
Dubai Airport Free Zone K09/K10
Dubai U.A.E
Tel: + 971 4 236 87 61
Fax: +971 4 236 87 62
Email: sandrine.prat ( @ ) rdm dot com

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