Qualitative Research Pioneer and Consumer Goods Leader To Share Podium at Technology-Driven Market Research Event

John Williamson, Qualvu CEO, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will co-present at the Technology Driven Market Research Event. End Quote

Denver, CO (1888PressRelease) December 23, 2010 - John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3. The conference tracks the most innovative companies in market research technology and will highlight the breakthrough technologies that are being used to more deeply understand consumer behavior.

Titled, "The Truth, the Whole Truth, and Nothing but the Truth: The Remarkable Candor of Webcam and Smartphone-Based Ethnographies," John and Charlie's co-presentation will explore the benefits of using webcams and smartphones to draw out candid consumer feedback. The presentation will also address the capabilities and accessibility of consumer-driven, video-based research, and the value of video-reports and data-mining options. The presentation will include an exclusive case study that exhibits the application of Qualvu's online video-based qualitative research methodology within the context of one of the many research studies Procter & Gamble has conducted with Qualvu.

Qualvu and Procter & Gamble intend to demonstrate that consumers are surprisingly forthcoming, uninhibited and direct with researchers if they're given the right questions, the right tools, and the right situation. Qualvu has pioneered the use of video-based interviews to revolutionize the way qualitative research is conducted. This has allowed businesses of all sizes to access qualitative research quickly, efficiently, economically and globally. With Qualvu's proprietary technologies, companies have been able to go directly into consumers' homes to uncover exceptionally honest reactions as participants share their thoughts away from social technology driven market research conferencepressures, time constraints, and other factors that may influence their opinions - all through asynchronous video-based customer feedback. Attendees will learn how new technologies have made it possible to learn from consumers at critical moments of truth, increasing the level of accuracy of the data collected throughout the research process and vastly strengthening the resulting business decisions.

For more information on the event, visit http://www.iirusa.com/tdmr/.

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