Quaker Pet Group(TM) Marches Ahead With 3rd Acquisition: Watson's(TM) Senior Pet Supplies

Industry-leading pet products company continues explosive category growth End Quote

New York, NY (1888PressRelease) August 13, 2011 - Quaker Pet Group (QPG) is excited to announce its newest strategic pet-industry acquisition: Watson's™ Senior Pet Supplies. As the third acquisition in 13 months, QPG continues its forward progress to acquire best-in-class pet product brands.

This announcement coincides with the highly-anticipated launch of QPG's new Silver Tails™ line, an innovative solution-based senior pet product collection for an underserved 80 million+ senior cat and dogs, approximately 50% of the U.S. pet population ages 7 and over.

Watson's Senior Pet Supplies was founded in 2004 with a single handmade leash designed to improve mobility for founder Arnie Costell's beloved senior pet companion, Watson. That original patented product, the top-selling Bottoms Up™ Leash, continues to be the choice of dog owners and Veterinarians alike. Benefiting senior pets and the owners that care for them, the Bottoms Up design has improved the lives of thousands struggling with physical challenges and continues to be a legacy to a wonderful dog.

"Watson's' pet product expertise, innovation, and passion for improving the lives of senior pets and Mr. Costell's impeccable reputation among Veterinarians extends QPG's commitment to the ever-growing market of aging pets," states QPG's President and Chief Operating Officer Neil Werde. "Bringing innovative products that focus on quality of life and a new platform of sales opportunities in the influential veterinary channel strengthens our momentum for aggressive growth."

Mr. Werde adds, "Through the addition of Watson's' relationships in the Veterinary community, our customers will have increased access to better, solution-focused products. Continuing to grow the number of strategic QPG partnerships enhances our commitment to improve the lives of pets and pet-parents every day, and we are thrilled to bring Watson's into our family of products and brands."

"With incredible resources and a commitment to provide solutions for our silver-tailed companions, the Quaker Pet Group will take the senior pet product category to new heights and make life better for senior pets and their pet-parents," notes Arnie Costell, President and Founder of Watson's Senior Pet Supplies, and soon to be Director of Veterinary Sales for QPG. "The proprietary products formerly within the Watson's brand will see dynamic growth as well as gain from the strategic marketing expertise that being part of QPG will bring. I am very proud of what I have accomplished for senior pets and I know Watson would be very proud too."

Formed by industry veterans David Blatte and Neil Werde, Quaker Pet Group acquired New York Dog in July 2010, the Sherpa Pet Group in February 2011, and now Watson's. Adding senior-focused specialty products to its expanding Silver Tails product line provides a stronger opportunity to improve the lives of pets worldwide.

For more information on this acquisition, including opportunities for your business, call the Quaker Pet Group, parent company of New York Dog and Sherpa Pet Group, at 212.594.3800.

About Quaker Pet Group
Headquartered in New York City, Quaker Pet Group is actively seeking strategic opportunities to grow through key retail partnerships, innovative product development and acquisitions. QPG is committed to providing pet products that will enrich the lives of pets and their pet-parents worldwide. Quaker Pet Group dedicates this announcement to Watson, a devoted friend and companion.

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