TrackPlus Announces Its Web Platform That Optimizes Customer Service Through QR Codes

TrackPlus' web based application and its Quick Response Server connects people easily to online information while providing companies business intelligence. It is also an important step in the evolution of the mobile phone. By using a phone's Quick Response code reader to facilitate dialogue between a business and its customer, the business' customer service capability is optimized. End Quote

With printed QR code labels and today’s Smartphone, companies can transform their customer communication.

Atlanta, GA (1888PressRelease) December 02, 2009 - TrackPlus enhances a consumer's experience and helps businesses improve retail or service processes with its Quick Response Server (QRS). According to Accenture, poor customer service caused nearly half of US consumers to switch at least one service provider. Large retailers such as grocery warehouses, home project stores, department stores, and electronics stores need the advantage of TrackPlus' consumer-focused use of Quick Response (QR) codes. Among several use scenarios, retail establishments could place a QR code in each department or aisle of a store. If a customer needed assistance with a product, they would use their Smartphones' QR code reader to take a picture of the code.

Store personnel would be notified that a customer needed assistance. While the customer is waiting for the associate, a game can be sent to their phone for them to play. If they win the game before the associate helps them, they get a 'prize' such as a t-shirt or cup with the stores logo. The store patron remains in the department waiting on the store associate and is not left wandering in search of the proper employee that can help him. The store has also received data on the length of time it has taken their employee to assist their customer. Our consumer driven approach will improve the overall shopping experience, enhance staff productivity, and provide an additional promotion path.

The acceptance and infrastructure required for other semantic web technologies shouldn't be a roadblock for organizations trying to enhance their customer relationship management (CRM) capabilities. By placing our QR code on items or in store aisles, the customer and what he is interested in can be married into a single entity. When someone reads our QR code, it enhances the context of his 'need'. Location itself has very little context. By adding other attributes, like item description, service request, or a response deadline to the QR code, it becomes a part of the application. The person reading the code sees the information he is after in his browser. The additional attributes are analyzed by the QRS software, providing the codes owner with trending or process monitoring. If someone reads a code asking for ‘assistance in the lighting department’ the TrackPlus QRS servers can measure the response time of its personnel providing business intelligence and process monitoring to management.

Mr. Hicks, one of the creators of TrackPlus, stated, "With printed QR code labels and today’s Smartphone, companies can transform their customer communication." Japan has already embraced consumer QR code applications. Uses of this technology include bar codes posted on store fronts, businesses, and business cards. All a person has to do is point their camera phone at the QR code and take a picture. The QR code will decode instantly and take the person to a website. As described by Mr. Hicks, “We would joke about what our dog would say if he could talk on the web. We didn't find a talking dog but we did find 'talking' fish." There is a fish market in Japan that tags fish with QR codes so buyers can see the fish's history on their phones. The QR code showed where the fish was caught, its size, and when it was caught. With the QR code, they captured all the attributes that mattered to the buyers. Mr. Hicks continued, "By reviewing buyer trends, fishing crews could optimize their strategy for harvesting different types of fish. That's what the ' Internet of Things' is all about."

The trend is being set. Google just spent 750 million dollars for AdMob, a company that generates advertisements on mobile phones even though only 400 million dollars was generated in mobile advertising last year. A ChangeWave Research survey done in September of 2009 found that 39% of mobile phones are Smartphone’s and 11.6% of those surveyed said they plan on buying a Smartphone in the next 90 days. David Hicks, CEO adds, "With the difficulties that retailers are facing, it is exciting to offer our technology that will improve customer service."

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