Putting Men's Health ON THE LINE An Unprecedented Team - Raising Awareness of Prostate Cancer
Prostate Conditions Education Council (PCEC) is pleased to be a teammate of ON THE LINE, a new initiative that will use the powers of sports entertainment to encourage men to get off the sideline and take charge of their health.
- (1888PressRelease) February 17, 2011 - It takes a powerful team to motivate men to take a proactive role in managing their health and ON THE LINE has brought together a winning team of organizations, partners, sports legends, commentators and celebrities to launch prostate cancer to the forefront as critical men's health issues. Among these partners is the Prostate Conditions Education Council and fellow teammates Us TOO International Prostate Cancer Education and Support Network, ZERO - The Project to End Prostate Cancer, the Oncology Nursing Society and the American Society of Clinical Oncology as clinical advisors.. Through commercials and interviews, the programs all-star cast of sports and entertainment personalities including coaching legend Digger Phelps, basketball coaching legends Bob Knight and John Thompson -and ESPN's commentator Erin Andrews, whose father is a prostate cancer survivor - will drive home the message that men need to get in the game and take charge of their health.
When my father was diagnosed with prostate cancer," states Erin Andrews, "I wanted to know all about the disease. I only wish that there had been a campaign like ON THE LINE then, to provide information and resources all in one place. Being around so many men for my job, I can tell that prostate cancer is a tough thing to talk about, but it's definitely time to bring the topic out of the shadows. Using sports figures is genius and I expect that this campaign will score big."
ON THE LINE offers men, their family and friends important information about prostate cancer and health information through an exciting sports-themed platform. ESPN is the primary media vehicle for ON THE LINE and there's no better way to get men to pay attention to a topic than by using the clever humor of the #1 sports source in the world. To further interest men and drive them to action, ON THE LINE will provide information about prostate cancer via a range of assets and materials that leverage sports vernacular and humor. These include the ON THE LINE website, which will provide up-to-date health information about prostate cancer using sports themes, and games that keep men engaged, such as a sports ticker and fantasy leagues. An ON THE LINE magazine will also be available in doctors' offices nationwide.
Recognizing the important role women play, the ON THE LINE program has also developed an equally engaging women's focused side to the website. Women will find advice on keeping both the men they care about and the entire family healthy, along with a quiz to help assess whether their "guy's" health is ON THE LINE and more.
"As the founder and coordinator of the national Prostate Cancer Awareness Week (PCAW), an event which has provided free prostate cancer screenings to nearly 5,000,000 men across the country, we are thrilled to be a part of such an exciting program," states Wendy Poage, President of the Prostate Conditions Education Council. "ON THE LINE will be a tremendous help in our ongoing efforts to reach men and the women in their lives about prostate cancer and the importance of early detection."
ABOUT THE PROSTATE CONDITIONS EDUCATON COUNCIL
A national organization committed to men's health, the Prostate Conditions Education Council (PCEC) - formally the Prostate Cancer Education Council - is the nation's leading resource for information on prostate health. The PCEC is dedicated to saving lives through awareness and the education of men, the women in their lives, as well as the medical community about prostate cancer prevalence, the importance of early detection, and available treatment options, as well as other men's health issues. The Council - comprised of a consortium of leading physicians, health educators, scientists and prostate cancer advocates - aims to conduct nation wide screenings for men and perform research that will aid in the detection and treatment of prostate conditions.
ABOUT EDGE HEALTH
The creator of ON THE LINE, Edge Health, a health care marketing company, is dedicated to communicating key information that is understandable and useful to the everyday consumer. Through national programs such as ON THE LINE, Edge Health hopes to inform, inspire and entertain. Together with its partners, Edge Health endeavors to make the toughest of journeys that much easier, one step at a time.
ABOUT ON THE LINE'S FOUNDING SPONSORS
The breadth and scope of the ON THE LINE campaign, which will extend for a two-year period, is made possible thanks in part to the contributions of campaign sponsors committed to the wellbeing of patients with cancer and their families. With longstanding histories in discovering and developing treatments for those living with cancer, founding sponsors Amgen and sanofi-aventis both understand the value of and are committed to a collaborative effort across industry in driving men to take charge of their health.
A biotechnology pioneer with a mission to serve patients, Amgen discovers, develops, manufactures and delivers innovative medicines to help those battling cancer and other serious illnesses. Amgen is passionate about helping people with cancer and understands that while access to the best possible medical treatment is vital, beating cancer calls for more than that. People facing cancer need support from their community and access to reliable information. To that end, Amgen has a long history of championing important educational programs like ON THE LINE.
sanofi-aventis U.S. is an affiliate of sanofi-aventis, a leading global pharmaceutical company that discovers, develops and distributes therapeutic solutions to help improve the lives of patients. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
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