Protected Media Accredited for OTT
Protected Media Accredited for OTT Video Served Impressions by Media Rating Council, Inclusive of SIVT. Also granted continued accreditation for display and video Served Impressions including SIVT for Desktop, Mobile Web and Mobile In-App.
- New York, NY (1888PressRelease) August 14, 2020 - Tel Aviv, August 13, 2020. Protected Media, global provider of advanced cybersecurity ad fraud solutions, today announced that it has earned the Media Rating Council (MRC) accreditation for video Served Impressions in OTT (over-the-top TV), inclusive of both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT), in non-SDK measurements.
Protected Media also maintains its existing scope of MRC accreditation for display and video Served Impressions within the Desktop, Mobile Web and Mobile In-App environments, including for Sophisticated Invalid Traffic.
With the rise in adoption of connected TV, OTT/CTV ad fraud has been growing rapidly in scope and sophistication across the advertising supply chain. CTV fraudulent activities adversely impact value and trust for both advertisers and publishers.
The Media Rating Council’s accreditation speaks to the validity and robustness of Protected Media’s new paradigm of invalid traffic detection for OTT. Protected Media’s OTT solution is based on cybersecurity methodologies to provide sophisticated detection and protection for all stakeholders in the digital advertising supply chain.
“Protected Media’s MRC accreditation for SIVT in OTT environments is a noteworthy accomplishment,” said George W. Ivie, Executive Director and CEO of the MRC. “As more and more advertisers’ investments move to OTT and CTV platforms, it’s essential they are able to do so with confidence, and with this accreditation, Protected Media has demonstrated itself as a service that can be counted upon to provide this.”
Protected Media’s CEO Asaf Greiner said, “we are committed to enable advertisers on both the demand and the supply side to work in environments they trust, with the peace of mind of authenticated and verified user engagement. MRC’s recent accreditation for Protected Media is an important milestone for IVT detection and prevention in the fastly growing OTT ecosystem.”
About The Media Rating Council
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
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