PropertyGuru Launches Asia's First Facebook Property Search Service

Singapore's leading property site links up with the World's leading social media site. End Quote

(1888PressRelease) July 01, 2010 - PropertyGuru.com.sg has become the first property portal in Asia to integrate Facebook, the world's number one social networking site with over 400 million active users into its business. Already, 4,000 of PropertyGuru's real estate agent members are using this service.

PropertyGuru's real estate agent members can automatically share their listings via Facebook 'free of charge' and in addition to their exposure on PropertyGuru, their personal website, eBay, Mocca and PropertyBuyer magazine.

Property hunters who are Facebook users will now be updated real time on new listings posted by PropertyGuru's real estate agent members, and can contact agents directly from individual listings on Facebook. Consumers can also use PropertyGuru's full interactive map search right on Facebook.

"We're excited about this latest service. The response from our agent members has been tremendous with 25 percent adopting it in the first 2 weeks of launch. Not only does it further increase the exposure and leads for our agents (at no additional cost), it also helps buyers find their dream home via Facebook," said Steve Melhuish, CEO and Co-founder of PropertyGuru.

PropertyGuru has witnessed an exciting H1 with traffic to the website increasing by almost 50 percent in just the last three months according to Experian Hitwise Singapore (www.experian.com.sg). There have also been recent wins in new product launches such as the iPhone application which has seen more than 40,000 downloads the first month of its launch. The company also recently released results of a property sentiment survey which garnered huge media attention, covered by The Business Times, Channel News Asia, Capital 95.8fm, Berita Harian, Shin Min Daily News and The Edge. Coupled with the massive outdoor campaign which started in June this year, this further reinforces PropertyGuru's position as the leading property portal in Singapore.

Media Contact

Ms Winnie Khoo
AllProperty Media Pte Ltd
Contact number: 6238 5971
Email: winnie ( @ ) allproperty dot com dot sg

PropertyGuru Facebook Application

To access the application, please visit http://www.propertyguru.com.sg/facebook

About PropertyGuru:
www.PropertyGuru.com.sg is Singapore's leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC "Worlds Best Property Award" as well as the CNBC Asia Pacific Property Awards for "Best Property Portal Asia Pacific" in 2009 and "Best Property Portal Singapore" in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 15,000 housing agents, and home-related firms.

The site is used by over 1.6 million consumers who view 25 million pages and generate over 125,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are 'mass affluent' and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).

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