Pro Fitness Model and 2x World Physique Champion Rob Riches Joins Team Powertec

WBFF World Fitness Model Champion Rob Riches joins Powertec's team of elite fitness athletes who represent the brand. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) June 02, 2011 - Powertec Fitness, World's Best Selling Free Weight Home Gym Company is proud to announce that Pro Fitness Model and 2x World Physique Champion Rob Riches is officially a member of Team Powertec.

Rob Riches is one of the top fitness celebrities in the industry today. He has won several physique competitions, featured in numerous fitness magazines including Muscle & Fitness, Ironman, Men's Workout and Sense. He is a sponsored athlete of companies such as LA Muscle, Europe's largest sports supplement company; Better Bodies, a Swedish sports apparel line and Sports Unlimited, a sporting agency that represents over 900 talents with over 80 professional and Olympic athletes.

Regarding the new alliance, Rob states, "Where your work requires you being in peak physical shape, the equipment you use to workout on can mean the difference between winning or runner up on stage, or getting a magazine cover over a feature inside. I've worked out on many different pieces of fitness equipment around the world in numerous gyms around the world, and few have really delivered when it comes to maxing out the weights and still delivering a quality range of motion quite as much as Powertec, especially when these are workstations that you can have in your home. I'm honored to be included in a lineup of top athletes who are at the height of their sports, some of which are the very ones I've seen in magazines and print campaigns that have motivated me throughout my career. Being aligned with one of the pioneer's in fitness equipment means I've got some of the best machines in the world at my disposal to train my body to beyond any level that I've known before. It's going to be one exciting year and one that I can't wait to get started!!"

In addition to Rob Riches, Team Powertec includes fitness superstars Chady Dunmore, Natalie Minh, Krissy Chin, Julien Greaux, Ian Lauer, Demetris Patsalos, Jamin Thompson and Kelechi Opara. They will be featured in print, video and online ad campaigns.

Powertec Spokesperson and Team Powertec athlete, Natalie Minh says, "Powertec is proud to work with International Fitness Personality and World Champion Rob Riches. He has been widely recognized for his ongoing YouTube Channel, Red Carpet interviews in Hollywood, and stellar performances on the fitness stages. We look forward to the application of his expertise on Powertec equipment and expanding the brand."

About Powertec

Powertec is the pioneer and leader in the area of strength equipment. Headquartered in Los Angeles, CA, Powertec produces a full line of strength equipment for home and light commercial purposes. Their brand is highly sought after by the educated buyer looking for weight capacity maximization without sacrificing safety, customization of their Workbench home gyms through extensive accessory modularization, and commercial gym quality at home gym prices.

For more information, visit http://www.powertecfitness.com

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