The casa particular (private lodging) is an alternative for travelers looking for authentic contact with Cuban people, and to save money.
(1888PressRelease) March 11, 2008 - Renta Santa Clara, a private Bed and Breakfast in the provincial capital of the central region of Cuba, launched this week their new website www.RentaSantaClara.com to reach out to those planning to travel across the Island. According to Ernesto, the owner of the 'casa particular' (as this type of business is called in Spanish), they have been in business for over a year now, and most of their customers were referred to them by friends and listings in a few travel publications.
The tourism industry in Cuba is on the rise, and so it is the construction of more state owned hotels. For those looking for a closer contact with the Cuban people, or perhaps just save money, accomodations in a 'casa particular' is the way to go.
'Casa particular' really means private accommodation. The Cuban government allows Cubans (by a license) to rent out rooms in their houses or apartments to tourists, like a Bed and Breakfast operation. As any other type of accommodation such as hotels are owned by the government, the term 'casa particular' states that this kind of paid lodging is privately operated.
With the new website, Ernesto hopes to reach people in Europe, Canada, or anywhere in the world in their planning stage online.-"With promotion and a bit of search engine optimization, we hope our website will be found soon in the major search engines results" says Ernesto. He lists daily rates, shows detailed photos of the accomodations, and provides an e-mail form to get in contact, although he prefers bookings by phone.
Small private operations like Renta Santa Clara don't have the resources to do major advertising, and a good website can make a big difference in finding customers.
For reservations or enquiries about room availability , visit www.RentaSantaClara.com and contact Ernesto.
The casa particular (private lodging) is an alternative for travelers looking for authentic contact with Cuban people, and to save money. 
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