| Ebuyer Invites Customers To Promote Brand |
| Ebuyer.com launches a video competition inviting people to assist its latest branding exercise and help distinguish it from Ebay. |
| Howden, UK - Ebuyer.com is inviting people to assist its latest branding exercise and help distinguish it from Ebay, in a video competition that is running until 31st December 2010. Ebuyer, a leading online electronics retailer, has devised the competition after a number of customers have got the two brands mixed up. The competition invites people to send in videos proclaiming the difference, in order to win one of three prizes - a Sony Playstation 3, an 8GB Apple iPod Touch and a Kodak Easyshare C182 digital camera. Ebuyer's Managing Director, Armando Sanchez said: "Since our brand names are similar we felt a light-hearted competition such as this would be a great way of establishing the difference between us." All people need to do to enter Ebuyer's latest competition is make a short video of themselves shouting "not Ebay, Ebuyer!" The winning video will be selected based on a number of criteria but "the more hilarious and ridiculous the situation, the better". For more details on how to submit your video and information about the competition, visit www.ebuyer.com/notebay. |