Presenting the Country's Largest "Smart" Health Screening Kiosk Network
ADFLOW Health Networks and FrontLine Marketing have announced a strategic partnership to take the familiar in-store blood pressure monitor kiosk into the 21st century.
- (1888PressRelease) November 16, 2011 - Along with standard health screening abilities, the new kiosks will include functionality such as personalized product recommendations and print-on-demand coupons. Personal Health Centers™ will occupy a number of national retail pharmacy chains, giving advertisers a wide reach while simultaneously allowing them to target consumers on an individual basis.
ADFLOW Health Networks is the industry leader in consumer-focused, health engagement digital messaging, and FrontLine Marketing is a leading national in-store display network and shopper marketing company. Together, the companies will represent the country's largest web-enabled, multi-function biometric screening kiosk network. They will work together to provide Consumer Packaged Goods, Over The Counter, and Health & Beauty Aids marketers with this new way to reach and engage with health-conscious shoppers.
FrontLine Marketing, an Acosta Sales & Marketing company, provides solutions that include front-end, pharmacy, and new product center displays available at more than 8,800 grocery and pharmacy retailers, including Kroger, SUPERVALU, Safeway, Food Lion, and Winn-Dixie. The ADFLOW Health Networks Personal Health Center™ platform will now be added to FrontLine's core offering.
With over $35 billion spent on in-store advertising(i), this partnership will greatly benefit consumer marketers by creating a common advertising platform to reach a highly engaged consumer audience on a large scale.
Mel Stein, CEO of ADFLOW Health Networks, stated: "Our partnership with FrontLine Marketing is truly exciting. We have reached an inflection point in the personal health management market and it is time for innovative technology to bring consumers, caregivers, commerce, and content together in convenient locations across the country. This unique and proven consumer touchpoint provides marketers with a variety of highly targeted digital, interactive, merchandising, and print-on-demand solutions only steps away from the purchase decision. FrontLine's leadership understands that, and we believe in their strong commitment to make this partnership the success we anticipate it to be."
Jefferson Myers, President of FrontLine Marketing, is confident the partnership with ADFLOW Health Networks will quickly be successful in the marketplace. "We have been active in this space for the last fifteen years and believe this program can be transformational. This partnership extends and complements FrontLine's current high-impact capabilities within the fast-growing pharmacy area of leading retailers. The ADFLOW Health Networks system is truly next-generation in its targeting and consumer engagement ability."
About ADFLOW Health Networks, Inc.
Based in Fort Washington, PA, ADFLOW Health Networks (AHN) facilitates self-directed personal health management through its Personal Health Center™ at retail locations, worksites, and high traffic areas. This proven technology platform provides multifunction biometric screening capabilities together with dynamic, targeted delivery of health and advertising messages and promotions to an audience of engaged consumers. AHN is committed to supporting the goal of retailers and other businesses to become significant health and wellness destinations by increasing consumer access and convenience to care, impacting consumer behavior and improving the overall consumer experience. ADFLOW Health Networks is a sister company of ADFLOW Networks Inc., a leading provider of digital signage solutions and a pioneer in the industry. The ADFLOW Dynamic Messaging System™ is protected by U.S. Pat. No. 7,146,567, with other patents pending. ADFLOW Health Networks is the exclusive licensee of this technology in the healthcare market. AHN is backed by a leading Fortune 100 Healthcare company.
For more information: www.adflowhealth.com
About Acosta Sales & Marketing /FrontLine Marketing
With more than 80 years of experience, Acosta provides a range of outsourced sales, marketing and retail merchandising services to effectively move products off shelves and into shoppers' baskets, ensuring that clients achieve their true sales potential. FrontLine Marketing, an Acosta subsidiary, is the premier shopper marketing network in the nation. FrontLine's in-store marketing programs put products front and center in over 8,000 supermarkets across the U.S. Headquartered in Darien, Conn., FrontLine's clients include leading CPG companies.
For more information: www.FrontMark.com
(i) Booz & Co
Media Contact:
Brian Webster
ADFLOW Health Networks
(267) 664-0329
bwebster ( @ ) adflowhealth dot com
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