Premium Women's Fragrances A Big Hit In The UAE
Women in the Middle East have traditionally been enthusiastic buyers of fragrances of all types.
- (1888PressRelease) March 20, 2012 - 5.9% GROWTH IN SALE OF HIGH-END PERFUMES OUTPACES MASS MARKET
Women in the Middle East have traditionally been enthusiastic buyers of fragrances of all types. Women in the UAE today are no different, ready to snap up high-quality fragrances made by top international brands, with their tastes veering decidedly towards the high-end market.
Research by Euromonitor International, official Knowledge Partner for Beautyworld Middle East, the foremost business and networking event for the beauty and wellness industry in the region, indicates that the market for premium fragrances in the UAE is set to grow at a CAGR of 5.9% to reach AED 334.5 million in 2014.
The growing appetite for top international perfume brands is driven by the increasing number of women here with a high disposable income, outpacing growth in the market for mass fra-grances, which is set to grow at a CAGR of 4.2% to reach AED 134.1 million in 2014.
Overall, the UAE continues to be an attractive market for leading international and oriental perfume brands with growth expected to be sustained at a CAGR of 5.3% across all segments to reach a total of AED 911.4 million in 2014.
"Perfumes have formed an integral part of the local culture across the wider region, right from the days when it was the source for the lucrative frankincense trade," said Ahmed Pauwels, Chief Executive Officer of Beautyworld Middle East organiser, Epoc Messe Frankfurt. "Today, the region is a very attractive market for fragrance manufacturers from across the world, many of whom are present at Beautyworld Middle East, to further their business ties with the region," he added.
UAE consumers are partial to the leading international brands, most of whom are present in strength at the myriad of malls and retail outlets. Regional rivals specialising in oriental and Arabic perfumes also thrive in the flourishing trade.
Beautyworld Middle East will feature leading brands and fragrances from across the world at the May 29th to 31st event, including a strong contingent from the prestigious world of French perfume coming together on the UBIFRANCE Pavilion.
Among the regional manufacturers making their presence felt at Beautyworld Middle East will be Emper from the UAE with their wide range of men's and women's perfumes. "Beautyworld Middle East is a great launching pad for companies like us who are looking to make an impact across the region, we have an exquisite range of perfumes, and beautyworld is the perfect place to show off these perfumes. We have attracted many new markets in the last couple of years but we now hope to get even more by participating in beautyworld." said Mohamad Di-ab, Emper Perfumes Commercial Manager
Sharjah-based European Perfume Works will be presenting their range of fragrances for men and women at Beautyworld Middle East as part of their continuing drive to popularise their products across the wider region.
Mr. Gautam Siyal, General Manager, European Perfume Works, said: "The Middle East is a very important part of our global business and we have been marketing our brands in this re-gion since the mid 1970s. We now have a strong manufacturing base in the UAE where we manufacture perfumes, aerosols, skin care, hair care and a wide range of colour cosmetic products which are distributed worldwide. We look forward to showcasing our brands at Beau-tyworld Middle East."
Sterling Perfumes, My Perfumes and Lataffa Perfumes are other firms from the UAE who are looking for positive outcomes from participating in Beautyworld Middle East.
Approximately 20% bigger than the previous edition, Beautyworld Middle East 2012 will now take up the Sheikh Saeed Halls and the Trade Centre Arena at the Dubai International Con-vention and Exhibition Centre, thus providing more space for exhibitors. The event is stream-lined for ease of access to trade visitors and this year will see the introduction of four focus areas: Hair, Nails & Accessories; Machinery, Packaging & Raw Materials; Cosmetics, Skin-care & Fragrance; and Professional Equipment & Spa.
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