Premium Russian Coffee House "Shokoladnitsa" to enter India through Franchising

One of the largest and well established coffee houses, "Shokoladnitsa" with base in Moscow, Russia is all set to launch the legendary café with an exquisite & comfortable interior design, warm and unique atmosphere at Asia's major 8th International Franchise & Retail show, Franchise India 2010. End Quote

(1888PressRelease) November 23, 2010 - New Delhi - Today, the coffee house "Shokoladnitsa" is a dynamically developing company from the F & B business in Moscow, regions of Russia and the CIS countries. The history of coffee houses "Shokoladnitsa" starts from the famous coffee house "Shokoladnitsa" near "Oktyabrskaya" metro station -the only place in Moscow that offered such dainty dishes and drinks as hot chocolate and fabulous pancakes with chocolate, raisins and nuts for several decades. Within the whole period from the opening of the coffee house in the year 1964 till today when it has turned into a network of comfortable coffee houses, "Shokoladnitsa" led and continues to lead the "coffee fashion" in Moscow. The new life of the coffee house commenced in the year 2001. Renewed "Shokoladnitsa" started to work according to the European standards that provide for considerable increase and regular renewal of assortment, high level of service and high quality of cuisine.

Mr. Hritesh Kanti Baruri Bari, Vice President, New Project Development in Russia, CIS & Internationally, M&A, Franchising Support said, "At present in Moscow and Moscow region have more than 200 stores, most of which are located in the historical parts of Moscow, the most visited city residents and guests. Since February 2006, there has been active development in the regions and neighboring countries. We perceive Franchise India 2010 as an ideal platform to reach out to the potential partners in India, which is currently a thriving market for the franchising concept."

Commenting on the participation, Mr. Gaurav Marya, President, Franchise India said, "The New Age Food Industry leaders will be determined by business & marketing strategies and innovation in cuisine, service & technology. India is now the world's second largest franchise market and sectors such as F & B are set to witness boom. This is a mega platform for "Shokoladnitsa" to get the maximum out of the changing trend in the Indian society."

About Franchise India

Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to http://news.franchiseindia.com/

About Shokoladnitsa

Started in 1964 and still growing rapidly, we changed the Style and trend of Drinking Coffee in Russia and Still The trend setters. We take pride on our coffee and coffee based cocktails, light alcoholic cocktails, fantastic food specially designed and created by internationally famous chefs and the dessert menu is created by some very famous Pastry Chefs. The dessert menu boosts Russian and International Favorites Like A range of Different Stuffed Pan Cakes as well as Tiramisu. We are one of the Market leaders in Russia and CIS in F&B Service Sector with different international brands under our portfolio and we continue to expand.

We have the great product range at a great price served in a great atmosphere by great people - unbelievable unique combination - which is affordable to anyone who wish to spend a quality time
What is "Shokoladnitsa" - It is a Part of Life in Moscow, It is easy, tasty, comfortable, affordable price and personalized service. There are all the Big International Coffee Shop Brands in Moscow, But "Shokoladnitsa" kept on working and expanding and still is, because of the Uniqueness of the Concept - there is No Similarity of the Concept anywhere in the World - This Is Russian Concept with All the International touches

The Team working on this brand is professional, flexible, mobile and ready to listen and ready for adaption for different market. Today we have more than 260 stores in Russia and CIS Countries - we are expanding very fast in Russia & CIS and India is one of our focus and we believe in the Indian market potential. At this Moment we are looking for Potential partners in All Major Cities - We Believe India is Too Big For One Master Franchise to Handle the whole Country, but on the other hand we keep the Master Franchise open for discussion - if There is a Strong partner we are open for discussion.

We Believe In Quality, Service, High Standards, Reasonable Price policy and Strong Partnership

Hritesh Baruri Bari
VP International Operations and Development
M&A, Joint Venture, Franchising
bari ( @ ) inbox dot ru, bbaruri ( @ ) gmail dot com
007-903-220-7341
www.shoko.ru

For further information, please contact:
Franchise India: Madhulika D Singh I Sr Manager - PR & Corporate Communications I 09999747048 I smadhulika ( @ ) franchiseindia dot net

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