Predictive Engagement Technology Offers Dramatic On-Site Conversion Lifts

Dialogue Marketing releases proprietary technology that tracks the trends and behaviors of prospects on the web for customized engagements resulting in a personalized web experience and increased web conversions. End Quote

Detroit, MI (1888PressRelease) June 06, 2013 - Dialogue Marketing, an award winning BPO and customer engagement company, announces the launch of its newest product offering "Predictive Engagement," which plays a distinctive role in driving the customer experience. This forward thinking technology empowers a brand to turn online customer behavior into customer intelligence that can be acted upon in real-time. This is done by enhancing the web experience to predict the right content, products and promotions that will best engage a user into becoming a buyer. The experience is completely individualized for each user. Unlike traditional web analytics, the predictive engagement model dynamically customizes key marketing elements of web, mobile and social media pages for every visitor, resulting in dramatic on site conversion lifts. The technology utilizes anonymous environmental, behavioral, social and third party data, and learns what variables are most predictive for specific individuals or segments of a web audience in order to optimize site conversions.

"Our passion is in innovation and using analytics to bridge the gap between business data and effective conversion strategies," says Peter Schmitt, Chief Strategy Officer at Dialogue Marketing. "The system's real-time analysis of a customer's behavior makes each engagement unique and gives businesses the opportunity to pursue more leads earlier and close deals faster."

Dialogue Marketing launched Predictive Engagement to help its clients create a more engaging and consistent experience through multiple channels, including the web and call center. By connecting the web experience with the needs of the customer, a brand can effectively increase the frequency of purchases per visitor, decrease web abandonment rate, convert leads quicker, measure marketing performance and increase the speed of response.

Clients using this technology have seen lead generation rates increase by more than 40 times with 60 percent of new leads resulting in immediate sales action. Return on investment has also been proven to be 75 percent higher than the average of other existing online campaigns.

For a free demo on Predictive Engagement or to learn more about its benefits, please visit www.dialogue-marketing.com/predictive_engagement.html or call us at 800.523.5867.

About Dialogue Marketing
Dialogue Marketing, Inc. provides award-winning BPO and customer engagement services to help companies of all sizes and across a wide range of industries acquire, support and retain customers. With more than 1,100 employees, the company offers lead generation, customer care, technical support and end-to-end sales support to help turn call centers into value-added profit centers that build long-term enterprise value and lifelong customer relationships.

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