Poultry India's Protein Awareness Campaign reaches Telangana

Poultry India today said its all-India Protein Awareness Campaign has picked substantial momentum following its launch in Pune last month with nutritionists and poultry farmers assisting in propagating the message through various mediums. End Quote

(1888PressRelease) October 21, 2015 - Poultry India's Protein Awareness Campaign reaches Telangana; highlights Protein Deficiency in the country

India houses 194.6 million protein deficient and undernourished people - the highest in the world - and where more than 65 million children under the age of 5 are stunted.

An average Indian consumes approx 37 gms/day, which is nearly half the levels recommended by WHO.

A person must consume at least 1 gm of Protein per kilogram of bodyweight per day.

India's poultry industry is one of the largest in the world and employs over 25 million people. It contributes Rs. 95,000 crores to the economy each year with Telangana contributing substantially to the figure

Poultry India is an advisory body with a unanimous primary mandate of spearheading the 'Eat Right, Eat Healthy' educational campaign.

The national initiative to educate people on the vital role proteins play in enhancing day-to-day health, fitness and general wellbeing includes an eclectic choice of communication vehicles like road-shows, open house discussion with parents, teachers and school children in urban and semi-urban areas, town-hall meets with village elders and guardians, etc. Poultry India has also begun circulate printed material to retail outlets highlighting the importance of protein and what would be the consequences for the lack of its intake.

It is but natural that the state of Telangana,which is among the country's largest poultry producers, is the next stop on this campaign. Chief Minister K Chandrasekhar Rao has recognised poultry as a key sector and has extended help to its farmers through subsidies and increased facilities.India is the third largest egg producer in the world after China and USA and employs over 25 million people. It contributes Rs. 95,000 crores to the economy each year with Telangana contributing substantially to that figure.

One out of every five eggs produced in India is from Telangana and Andhra Pradesh.Little wonder then that the Government of India closely worked with Poultry India and its associates to propagateWorld Egg Day on 9th October, 2015 through several eventsincluding essay writing and egg recipe/ cooking competitions for students, women, teachers, as alsocreated awareness on the importance of eggs by distributing flyers and information brochures.

Commenting at the launch Mr. Harish Garware, Executive Committee member, Poultry India, said, "Despite improvement in education levels and poverty elevation India unfortunately is still a malnourished, protein deficient nation and world capital of TB, diabetes and obesity. This is only because our food culture has not yet evolved with times. We do not dispute the importance of protein but none of us are aware how much we need daily and how to fulfill it. We need one gram of protein for every kilogram of our body weight everyday because our body cannot store protein. This is the message Poultry India wants to take forward this in this Protein Awareness campaign for the benefit of all. Prosperity automatically brings in awareness and a shift in our nutritional culture. If you keenly observe, all prosperous countries have eventually shifted from carbohydrate-based to healthy protein rich food culture."

Read to continue @ http://www.poultryindia.co.in/news/protein-awareness-campaign-reaches-telangana

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