Postcode Anywhere Launches International Address Validation for Sage CRM

New CRM integration launched to improve contact data quality across all major trading countries. End Quote

(1888PressRelease) February 02, 2012 - Address data experts at Postcode Anywhere have unveiled a new international address auto-complete application for Sage CRM.

The free-to-download extension uses rapid postal code look-up, combined with auto-suggest technology which completes address fields as the user types - making address data entry "faster, easier and more accurate."

Postcode Anywhere makes it possible to enter full and validated UK or international contact addresses up to 80% faster in Sage CRM.

Multiple postal address formats in international addresses

Postcode Anywhere Sales Director, Phil Rothwell said: "Recording and maintaining addresses in your customer database is a time-consuming and error-prone chore. When this is paired with the challenges of international character-sets, multiple address formats, unfamiliar accents and a myriad of languages entering an international address can be an arduous task, not just only for you, but your customer as well.

"The new Sage address look-up extension from Postcode Anywhere solves all of these problems by taking the legwork out of international addresses. By entering a postal code or typing the first few characters of the address, users can capture accurate and correctly formatted addresses in their CRM - without needing intimate knowledge of international addresses or country-specific mailing requirements. Moreover, users only need one simple licence to cover the whole globe. Every address entered is validated at the source so you won't have the problem of confusing or corrupt addresses in your database.

"Address validation is essential for any organisation, internationally-trading or otherwise, which wants to benefit from reductions in undelivered mail, improved marketing and enhanced global communications.

"Nowhere is data accuracy more important than in a business management system. An inaccurate address is much more than an administrative minefield. It prevents you collecting outstanding amounts. It leads to missed postal deliveries, dissatisfied customers and ultimately missed sales opportunities.

"Without accurate data a business cannot understand their customer and prospect relationships, which is the main reason to implement a CRM system in the first place. In today's volatile climate companies will need to maximise their productivity in all areas of the business - a customer database is the perfect place to start."

Maintaining data quality "critical" to any CRM

Postcode Anywhere's IT Director, Jamie Turner said: "This new integration allows us to offer a much broader range of countries than we've ever offered, as well as fully supporting mobile devices. On top of all this, it's so easy to install from the Sage CRM Component Manger: no coding is needed whatsoever. And if for any reason you do wish to customise it, we have a support and integrations team who are more than happy to assist you with this at no cost.

"Maintaining data quality is critical to the success of any CRM system. This integration will enable users to trust the quality of their databases and reduce the time taken to capture customer details by up to 80%, leading to improved response times and operational efficiency. Simply put, it makes entering addresses faster, easier and more accurate."

Established in 2001, Postcode Anywhere now serves over half the addresses that are looked up and auto-completed online in the UK.

Postcode Anywhere's address validation extension for Sage is simple to install and fully customisable through Sage, with the integrations team on hand if users need any assistance.

For more information visit the Sage CRM Community Marketplace.

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