Postcode Anywhere Launches International Address Validation Plugin for Magento
New ecommerce integration to reduce cart abandonment and increase contact data quality.
- (1888PressRelease) October 19, 2011 - Address data experts at Postcode Anywhere will unveil a new integration today for the popular open-source ecommerce platform Magento. The app will enable Magento-powered websites to add UK, US and international address verification and auto-fill to their checkout forms.
By allowing website owners to capture customer contact information accurately and efficiently at the point of sale, Postcode Anywhere's app aims to increase contact data quality and reduce cart abandonment. The new plug-in can capture addresses from across the globe, including Africa and South America, in addition to the UK, United States and Europe.
Postcode Anywhere's IT director Jamie Turner said: "The app simplifies the checkout process for your customers, enabling auto-completion of addresses from just one postal or ZIP code. Capturing accurate data is difficult enough. When teamed with so many international address formats and foreign characters it becomes a serious obstacle for any international customers who visit your site.
"The tool can integrate into a company's own system, and is completely adaptable with the use of custom templates. Simply configure within the Magento admin dashboard and you can be up and running in minutes.
"The Postcode Anywhere integration for Magento is the first of its kind to use the new international addressing toolkit. The toolkit uses modern web technologies, meaning that there is no pop-up window, which would usually get blocked.
"We have also set out to improve on other offerings in areas such as speed and reliability. The new integration now boasts a typical response of less than 16 milliseconds."
Postcode Anywhere's managing director Guy Mucklow said: "Recording customer details is a laborious task that is open to mistakes. Every incorrect address entered amounts to more than an administrative frustration: it's probably also a failed delivery. In these challenging times, businesses simply cannot afford to lose those unhappy customers who don't receive their orders in good time - or at all.
"Addressing services help you avoid the pitfalls of international address data, giving you clean and accurate contact information at the point of entry, and ensuring packages get delivered properly. For any business with an international presence, or for those looking to branch out into global markets, accurate global addresses are critical.
"This new integration takes all the legwork out of the many international address formats, peculiar accents and languages, giving fast and accurate address look-up and validation in one easy-to-install app and one simple licence."
The beta release follows news that overlong forms which take too long to fill out are a top reason for ecommerce cart abandonment. Forty-four per cent of the 1,000 consumers polled by Postcode Anywhere named the problem as a top reason for leaving the buying process prematurely, with the gripe second only to security concerns.
Donald Edwards is a CRM Coordinator for Honeywell, which uses the service in some of their internal systems. He added: "Postcode Anywhere's international addressing product is unbelievable. I rave about it all the time. And I'm not joking, it's perfectly true!
With more than 100,000 active merchants, Magento is one of the most popular open-source ecommerce services in the world. The Postcode Anywhere integration is compatible with the latest Magento Community edition 1.6 and is currently in beta testing. If you would like to be involved with testing this product, please get in touch.
Postcode Anywhere supplies a range of software and services to make ecommerce more efficient and profitable, and reduce cart abandonment. For more information about Postcode Anywhere, visit the website at www.postcodeanywhere.co.uk
Media contact for Postcode Anywhere
Jim Williams - PR Manager
jim ( @ ) postcodeanywhere dot com
+44 (0) 1905 888 562
Press centre at: www.postcodeanywhere.com/press
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