Porton(R) Pisco Teams Up With The Peruvian American Chef's Association To Educate U.S. Consumers On Latin Cuisine And Culture
Peruvian haute cuisine has grown exponentially in the U.S. within the last year due to the rising consumer desire to enjoy ethnic food and drinks from around the globe. Portón, the flavorful and versatile ultra-premium white spirit from Peru, today announced a strategic partnership with The Peruvian American Chef's Association (P.A.CH.A), a culinary organization comprised of nearly 1,000 esteeme.
- Miami, FL (1888PressRelease) November 07, 2012 - Peruvian haute cuisine has grown exponentially in the U.S. within the last year due to the rising consumer desire to enjoy ethnic food and drinks from around the globe. To further excite culinary aficionados, Portón®, the flavorful and versatile ultra-premium white spirit from Peru, today announced a strategic partnership with The Peruvian American Chef's Association (P.A.CH.A), a culinary organization comprised of nearly 1,000 esteemed Peruvian chefs who represent the Peruvian Embassy through exclusive gastronomic events in the U.S.
This year long partnership recognizes Portón as the official pisco partner of P.A.CH.A and will allow foodies and brand fans alike to experience Peruvian cuisine and culture through cocktail and food parings, Portón infusions, and educational events. To kick-off the collaboration, Portón will participate in the Third Annual Taste of Peru Gastronomic Festival presented by the Peruvian American Chamber of Commerce of South Miami Florida on Saturday, November 10 and Sunday, November 11. The exciting two-day festival will bring together more than 100 exhibitors, including restaurants and renowned chefs from both Peru and the U.S., to celebrate the food, drink and culture of Peru. Additionally, Portón Master Distiller, Johnny Schuler, will co-host an educational panel discussion with chefs about Portón and its versatility on Friday, November 9.
Johnny Schuler expressed, "The culinary partnership with P.A.CH.A is a natural fit for Portón, as it allows us to showcase the brand's versatility. We are now able to collaborate with some of the finest chefs in the world to further highlight Peruvian food and culture through signature dishes, cocktails and infusions; thereby reinforcing the quality and mixibility of Portón and contributing to this popular ethnic movement."
"We are thrilled to work with and recognize Portón as the official partner of P.A.CH.A. for the first time ever. This relationship is the perfect way to honor the leading pisco brand, who's made significant strides in introducing Peru's native spirit to the U.S. consumer," said P.A.CH.A Director General Javier Angeles.
Culinary enthusiasts from around the globe will be able to experience some of the Latin flare through Portón and P.A.CH.A's social media platforms including Facebook, Twitter, and Pinterest, where food and drink recipes by renowned chefs and bartenders will be shared. A "Chef of the Month" feature highlighting a kitchen craftsman will also appear on Porton's Facebook page along with news about select events in 2013.
About Portón Pisco
Portón® is an ultra-premium white spirit that is versatile in cocktails and offers complexity with a delicate finish when savored on its own. Born from grapes that grow in the foothills of the Andes Mountains, Portón® is artisanally crafted at Hacienda La Caravedo distillery in Ica, Peru. Building on the heritage and traditions of this distillery, which was founded in 1684 and is the oldest in the Americas, Portón® combines centuries-old methods with state-of-the-art and eco-friendly technology to create a mosto verde pisco of unmatched quality. www.piscoporton.com
www.facebook.com/piscoporton
About Peruvian American Chef Association (P.A.CH.A)
The Peruvian American Chefs Association was founded in the city of Washington, D.C. by a group of Peruvian Chefs in order to integrate, promote and disseminate Peruvian cuisine in the United States. P.A.CH.A's community initiatives take place through culinary festivals, gastronomic events and the creation of a carefully selected, influential database. www.pachausa.org
For More Information, Please Contact:
Jeanette Brown-Green
EVINS, Ltd
Direct: 212-377-3572
Email:J.Brown-Green ( @ ) Evins dot com
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