Polaris at Noon's mastermind, Jason Suwito and his pioneering spirit are breaking all the music industry's old rules.
(1888PressRelease) May 01, 2010 - Back in 2008, Polaris at Noon's Jason Suwito had a revelation about the current music industry model and its increasingly impenetrable persona. Suwito's response: completely destroy it.
"I read a blog by Mark Cuban (owner of the Dallas Mavericks)…and wrote an idea he had about serializing music…I decided to try it out."
The idea stuck with Suwito, who has been chosen as Stereofame.com's Artist of the Month for May 2010. He decided to begin writing, recording and releasing songs one week at a time over a two-month period, which he called a season. The experiment netted 11 tunes that range from high-energy, guitar-driven emo rock to slinky electronic jams.
"The season concept allowed me to release these songs that may not necessarily have fit on an album together." Suwito said.
No matter the genre, Suwito keeps the performances tightly produced, with polished vocals that recall the bubbling urgency of Jimmy Eat World. As mastermind of Polaris at Noon, Suwito is a musical auteur of sorts. In addition to his songwriting prowess, Southern California-bred renaissance man also plays all the instruments on the recordings. That type of control allows him to be in full command of a song's potential for release under the season concept.
"It gives people a reason to come back to your site weekly," Suwito said, "instead of releasing all your songs at once and the whole album getting old."
With an assorted cast of live musicians, Suwito is now taking the concept of Polaris at Noon to the people. But the heart and soul of his idea remains about the songwriting, Suwito said, a point that is being nurtured by Polaris at Noon's management team, the Collective.
"They've been really great about pushing my songwriting outside of the traditional formats," Suwito said. "Whether it's co-writing or writing jingle ideas for commercials, that's another aspect to my career they're helping me with in connection with being a performer."
With the response Polaris at Noon has already garnered, Suwito's abilities as a songwriter can only be expected to grow with each season. For the growing legion of fans in his "new" music industry, season two can't come soon enough.
As Stereofame's May 2010 Artist of the Month, Polaris at Noon will get valuable exposure to an international audience in addition to a $1,000 prize. Stereofame is a one-of-a-kind community where artists are judged objectively by the listening audience. Artists gather more points as they rise in rank and refer their fans from other sites. Plus, artists can sell their music here, too, so they're getting serious points while making money, something iTunes doesn't offer!
Listeners are also rewarded for their input, as they can earn points for listening to a song and giving it a "thumbs up or down," and writing thoughtful reviews. They can help talented artists get the attention they deserve by signing artists to their virtual record label and then promoting their signed artists to their friends. Of course, fans get tons of points for buying music and bringing people to the site, too. All these points can be cashed in for various prizes such as iPods, musical equipment, gift cards and more.
Think you've got what it takes to be Stereofame's next Artist of the Month? Then go to Stereofame.com and upload three songs to www.Stereofame.com/contest/artist-of-the-month.html. And if you're a fan, log on to Stereofame.com today to help some of tomorrow's biggest and brightest stars get heard and earn some sweet prizes at the same time!
Polaris at Noon's mastermind, Jason Suwito and his pioneering spirit are breaking all the music industry's old rules. 
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