Pioneer Energy Renews Successful Bonus Bucks Loyalty Card Program Contract To 2018

Top Quote Pioneer Energy LP has renewed one of the most successful petroleum loyalty card programs in Canada - Pioneer Bonus Bucks - continuing their profitable relationship with LoyalMark Division of KESM Transaction Solutions. End Quote
  • (1888PressRelease) March 05, 2013 - Pioneer Energy LP, based in Burlington, Ontario, has renewed one of the most successful petroleum loyalty card programs in Canada - Pioneer Bonus Bucks - continuing their profitable relationship with LoyalMark (www.LoyalMark.com) Division of KESM Transaction Solutions Inc. for the next five years.

    One of the foundations of Pioneer's marketing success has always been to reinforce customer relationships. They were one of the first gasoline retailers in Canada to offer paper-based collector stamps in the 1950's and then introduced Pioneer Money in 1962 which evolved into Pioneer Bonus Bucks in the 1980's.

    To extend this successful and highly regarded program in 2006 the Electronic Bonus Bucks loyalty card program was introduced with LoyalMark. This loyalty card program continues today, managed by LoyalMark, to reward Pioneer customer loyalty with the ability to collect and spend rewards.

    Loyal customers can take advantage of special limited-time promotions, earn exclusive rewards on in-store merchandise and even enter swipe and win contests for fabulous prizes from participating Pioneer partner companies and organizations. Bonus Bucks can be redeemed for gasoline or snacks from Pioneer Snack Express stores - and even used to make charitable donations.

    "We focus on helping our customers improve their business niche through loyalty card programs by extending the customer experience, while increasing their sales and profits.", said Mike Sorbara, President. "We are gratified to further extend our relationship with Pioneer Energy and will continue to provide the quality services they require on a 24/7 basis."

    LoyalMark and Pioneer Energy LP are very excited to continue their profitable relationship for the next five years.

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