PictureU "cool thing to see" 3D Photo Technology Helps Geico Make a Splash at 2014 NYC ComicCon

Proprietary event technology named a Top 22 Coolest Things To See by Business Insider. End Quote

Atlanta, GA (1888PressRelease) October 25, 2014 - GEICO wanted to make splash at this year's NYC ComicCon and that's just what they got. The insurer hired PictureU, an event imaging and data capture solutions provider, to deploy its proprietary 3D Photo technology in an effort to create excitement for the brand. By the time it was all over PictureU engaged with thousands of fans who went on to create social buzz by sharing the images on Facebook and Twitter. The GEICO footprint was continuously surrounded by swarms of people watching the action unfold.

The PictureU 3D Photo technology uses a multi-camera array shot against a green screen. Proprietary software then produces a real-time "time-slice" 3D stop-action effect made popular by Hollywood movies such as The Matrix and Inception. The entire fan experience from engagement to delivery is often less than three minutes. "When I first saw how fans were reacting I knew we had a hit on our hands", said Farishta Haider with the GEICO marketing team. "I couldn't be more happy with the results."

"We were thrilled to work with the team at Redpeg Marketing to make ComicCon a special experience for GEICO and all the cosplayers," said PictureU CEO Walt Geer. Redpeg Marketing, based out of the Washington DC area, is GEICO's top experiential marketing agency as it relates to large scale events. RedPeg and GEICO count on PictureU solutions for brand engagement and data capture at several hundred events annually. Furthermore, PictureU has a storied presence at ComicCon having worked with some of the largest brands and movies in the industry including The Walking Dead™ for a video game release, DC Comics Man of Steel™, and Warner Bros. Godzilla™. PictureU technology was also used at the popular LEGO™ footprint at this year's NYC ComicCon.

PictureU Founder and Chief Innovation Officer David Wasserman was onsite when a reporter from Business Insider stopped by last Friday. Wasserman led an international team of developers to create the 3D Photo solution built exclusively for corporate events, tradeshows, and conventions. Throughout the week it wasn't uncommon to have multiple members of the media shoot footage of the action. "Many said they had never seen anything like it," Wasserman said. "When Business Insider told me we'd made their list I was elated." According to eBizMBA Business Insider is the number three most popular blog in the USA with 22.5 million monthly unique visitors.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers and insures more than 20 million vehicles (auto & cycle).

Since 1998 PictureU has been one of America's premier imaging, data capture, and analytics providers helping brands connect with people at corporate events, tradeshows, and conventions.

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