Photobucket Selects aiMatch for Comprehensive Online Advertising Platform
Premier photo and video sharing site leverages advertising intelligence to maximize online inventory.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) October 15, 2010 - aiMatch announced today that Photobucket has selected its comprehensive ad serving platform to manage the company's online advertising inventory. By delivering advanced advertising intelligence tools, aiMatch is helping Photobucket manage sales performance, analyze the data that impacts revenue and take "intelligent" action based on that data.
"aiMatch delivers business intelligence, sales performance management, forecasting and delivery all in one solution," explained Darren Kelly, chief revenue officer, Photobucket. "Having these insights in one easy to use system has improved our ability to manage and maximize the value of our inventory. With their multiple years of industry experience, the aiMatch team provided the knowledge and support needed to ensure a smooth transition from our legacy system."
Photobucket is one of the largest, most-visited web properties with more than 100 million total registered users and 45 million total unique visitors per month (worldwide). The company prides itself on offering advertising partners creative and impactful solutions that reach an engaged and participatory audience. To deliver on this promise, Photobucket needed an online advertising solution that made it easy to understand available inventory and to provide packages that appeal to their advertisers, while maximizing revenue.
"Photobucket's decision to go with the aiMatch platform is validation that publishers are long overdue for a more holistic ad serving platform that empowers them with accessible, insightful, and actionable information to maximize their online inventory," said Jeff Wood, aiMatch CEO. "We are focused on the publishers that want to sell more directly. We have asked and listened to what they need to increase revenue and are delivering on those requirements."
aiMatch's ability to combine order, delivery and financial data has given Photobucket a more revenue focused view into their available inventory. Having all of that information in one system allows for quick and detailed analysis into the best use of products and packages, as well as sales performance.
About Photobucket
Photobucket is the premier dedicated photo and video sharing site where over 100 million worldwide members have registered to browse, save, and share their photos and video. Photobucket links billions of personal photos, graphics, slideshows and videos to millions of Web sites each day, while millions of personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket's headquarters are in Denver, Colorado with a regional office in San Francisco, California. For the latest feature announcements and news, please visit the Photobucket press blog at http://blog.photobucket.com/photobucket_press.
About aiMatch
Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory.
At aiMatch we understand that premium inventory is a publisher's primary online advertising asset. That is why the aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of sales performance management, business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match the best use of a publisher's online advertising inventory.
aiMatch connects insight to action, enabling users to view and interact with data in the "big picture" - to be proactive and effective in inventory placement, packaging and pricing. For more information, visit www.aimatch.com.
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