Philips and AOC brand of monitors partners with New Solutions Trading to boost its channel base in Saudi Arabia

The new partnership aims to corner bigger market share for display monitors in the Saudi Arabia market with the combined strength of Philips and AOC brand. End Quote

(1888PressRelease) July 09, 2018 - MMD, the brand license partner for Philips displays and AOC monitors partnered together with Riyadh based distributor, New Solutions Trading to distribute both Philips and AOC brand of monitors across the Kingdom.

New Solutions Trading is one of the fastest growing distribution company in KSA with nationwide network of strong channel partners. The distributor works with several of the global vendors and distributes wide variety of world class brands including Kaspersky, ESET, D-Link and Datazone among others.

“Saudi Arabia is a key market for us and in past few years we have been getting a lot of positive traction from the market. Therefore, it was important for us to align with a local partner that can give us boost in covering the market better. After doing our due-diligence, we zeroed on New Solutions Trading, as they have the right experience, expertise, infrastructure, and technical capabilities that are crucial for our business.” said Girish Pillai, Sales Manager for Philips and AOC monitors.

Pillai added, “Our comprehensive range of monitors and displays combines state of the art technology with sleek designs to create an awesome array of products that can be used in business, home, or gaming. We believe this partnership will allow partners to benefit as well as also support us to access new business opportunities and enable us to grow our market share by double in Saudi Arabia by 2019.”

Expressing his happiness on the partnership, New Solutions Trading General Manager, Ali Al Abbad added that: “We are confident that with this partnership, we will not only strengthen our product portfolio, but will also open up new business avenues for our channel partners. The Saudi market has big potential and with such wide array of products between the two brands, Philips and AOC we are sure to corner a big market share for us in no time.”

Commenting on the strategy for Saudi Arabian market, Pillai further said, “Our major focus will be to capture the fast growing gaming market for high end machines powered with innovative technologies like G-Sync in Saudi Arabia. We will be engaging in different kind of activities to support both of these brands in the local market. Participating in gaming events, placing and running special time bound promotions at retail counters such as Extra or Carrefour and taking a e-commerce route by tying-up with the likes of Souq.com. We look forward to working closely with our channel partners and share the opportunities with them.”

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