Philadelphia Based E-Commerce Company Featured in Google Case Study
The Philadelphia based e-commerce company EmpireCovers.com was recently selected for an in depth case study by search engine giant Google, for their astonishing success using Google Shopping.
- Philadelphia, PA-NJ (1888PressRelease) September 14, 2012 - EmpireCovers.com is an ecommerce website that specializes in manufacturing and selling the highest quality automotive, marine, patio and power sport protective covers.
Founded in 2004, Empire Covers has grown into a trusted and innovative brand, earning its title as the "material expert" in automotive care. Located in the Jenkintown Suburb of Philadelphia, the company - consisting of just under 15 employees - maintains a fully staffed call center, uses innovative social media strategies, exhibits aggressive PPC and SEO campaigns, and implements the latest online tools to support its automotive and outdoor living websites.
As an early adopter of Google's newly introduced Google Shopping platform, Empire saw a steep decline of 36 percent in cost-per-acquisition (CPA) once PLAs were in place and cost-per-click (CPC) dropped by 11 percent from July to August, 2012. Recognizing the company's overwhelming success, Google featured Empire Covers in a Google Case study on their Google Commerce Blog.
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