Pet Butler Launch New 'Mobile Friendly' Website

April 21, 2015
Top Quote In anticipation of Google's new mobile friendly algorithm update, due on 21st April 2015, Australia's Pet Butler has launched its new mobile website complying with Google's requirements. End Quote
  • (1888PressRelease) April 21, 2015 - Cammeray, NSW, Australia - Google telegraphed to business owners late last year that they wanted all websites appearing in search results to be easily viewed on mobile and tablet devices. Google said it can be a "frustrating experience for mobile searchers" to end up on a web page that is not mobile responsive, thus in November 2014 they added the label 'mobile-friendly' to their mobile search results to communicate this to their searchers.

    Websites that achieved this rating have had the Google Bot screen the website detecting the following: if they contain software that is not common on mobile devices, the use of text that is readable without zooming, if links far enough apart so that the correct one can be easily tapped and if content sizes to the screen so users don't have to scroll horizontally or zoom.

    Mr Peter Peterson, Principal of Pet Butler said, "Google has given business owners and webmasters time to make the necessary adjustments prior to this update occurring on 21st April 2015." He stated; "Google has made it abundantly clear that websites that fall outside their mobile and tablet compliance requirements will simply not appear in the search results. We have ensured that our loyal customers are able to find us easily on their mobile phones."

    Google's algorithm update, designed solely to deliver enhanced mobile user experience, is significant and its full impact will not be fully known until it is rolled out around the globe.

    Mr Peterson said, "We have always used the latest technology to meet the ever changing needs of our customers and communicating with them." He also said, " we applaud Google continuing to strive to deliver exceptional user experience as we do and we have made sure our website complies and appears well on all devices."

    Those wishing to view Pet Butler new mobile-friendly website are invited to do so at http://www.petbutler.com.au

    Press Contact:
    Mr Peter Peterson
    Pet Butler
    97c Bellevue Street, Cammeray, NSW, Australia
    1800 820144
    http://www.petbutler.com.au/

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