Personalized Promotions Improve Loyalty & Rewards Programs by Influencing Shopper Behavior

Through the use of personalized promotions redeemed at the POS, brand companies and retailers alike are discovering the real cost benefits of personalized marketing. End Quote

(1888PressRelease) July 16, 2010 - Retailers and consumer goods companies are today implementing personalized promotions, delivered to consumers in real-time, and are using this strategy to improve rewards and loyalty programs and build 1:1 relationships with individual consumers. These targeted offers are helping to create incremental revenue and increased basket size without reducing profit margin.

According to the new white paper from Retail TouchPoints and sponsored by Sparkfly called "Personalizing Offers To Influence Shopper Behavior & Drive Maximum Margins", new research reveals the need for personalization of offers to consumers. With marketing and advertising budgets shrinking, the need to maximize the potential of an existing customer base by delivering more targeted and relevant offers represents a delivery model that translates into a genuine return on investment.

The Sparkfly solution provides the perfect platform for implementation of this personalized delivery model. The solution allows individual consumers to select how they receive their offers, including via web, mobile, or other media. Retailers and consumer goods companies can send customized offers to consumers based on specific factors, including day part, location, and past purchase behaviors, and can then measure the success of each offer through real-time data that is collected in a matter of hours.

If you would like to download a free copy of the white paper, please visit the Sparkfly web site at http://www.sparkfly.com/company/news-media/rtp-white-paper-download.html.

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