Personalised Golf Expert Andy Bishop Identifies a Growing Trend in Small Business Marketing

Andy Bishop MD at Spectrum Golf said - "In recent years marketing professionals have advised small business owners not to focus on brand marketing. Rather they should follow a features and benefits based advertising approach. In other words, brand marketing is for big boys with big budgets. However in today's world of social media and mobile consumers, brand awareness is coming back into view. End Quote

(1888PressRelease) September 28, 2012 - Business owners, both big and small, face the continual barrage of new marketing techniques. The humble website is old news and now it is all social media and mobile marketing.

Potential customers for businesses are switched on savvy people and they connect with a company's brand and message in multiple ways, via social media sites, video, mobile apps, SMS texting, QR codes and the list goes on. But amongst all of this is a key ingredient, that of the company brand, and the need for creating consistency every where you are seen and that includes the offline world.

The recent Olympic games offered businesses a unique opportunity to put this into practice. For Kate Newman, Picture Editor at Glopho Ltd a photo journalism website, business is very much about the latest technologies but they are also a business that loves to engage with people directly so going "offline" to promote their brand is very much in their marketing toolkit.

Kate said - "We wanted to promote our business brand to the tourists visiting the Olympics and whilst we engage a lot online via our website and social media, this was an opportunity to walk and talk in the real world to a huge variety of people from different countries and walks of life. We had some umbrellas custom done with our logo, so perfect for advertising and promoting our company in the typical British weather!. A simple but effective brand awareness excercise for us."

Commenting on what Glopho did at the Olympics, Andy Bishop said "We are seeing more and more smaller businesses obviously grasping online marketing opportunities and creating online branded real-estate like Facebook pages and YouTube channels. But they are also now looking at the offline marketing opportunity in a new light. It is obviously a very short journey from walking down the road, seeing a company brand on an umbrella for example and then going online with a smart phone and connecting with that company. How you then interact with that offline to online visitor is going to become a key component of marketing going into the future.

Spectrum Golf's website has recently undergone a transformation where businesses big or small can identify products suitable for their own branding requirements in separate stores. Any companies wanting to investigate how they can brand their business offline and get customers to go online can speak to Andy Bishop at Spectrum Golf on +44(0)1527 579 142 or contact him via the Spectrum Golf website http://www.spectrumgolf.co.uk

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