Perfecta Products Inc. showcases new brand identity and packaging at NACDS Total Store Expo

Nature and science unite in new rebrand and package design for naturally-based product line. End Quote

Orlando, FL (1888PressRelease) August 08, 2015 - Zim's Max will premiere its new brand identity and packaging at the NACDS Total Store Expo at the Colorado Convention Center in Denver on August 23. Perfecta Products, Inc. recently announced the rebranding of its popular Zim's product line to Zim's Max (http://www.zimsusa.com). With the launch, the company unveiled a new logo and package design.

The bold new packaging- which will be on display at booth #949 - is a move to better position the Zim's Max product line under a single identity. It clearly connects all Zim's Max products, new and old, through a cohesive visual presentation. The new Zim's Max identity reinforces the company's product development approach of starting with nature's best ingredients and making them perform better through science.

With the rebrand, Zim's Max also introduced the selling line, "Nature's Best, Made Better"; accompanied by a new brand mark. The brand promise illustrates that the best topicals balance nature's most effective ingredients with the latest science. The new mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science, on the right.

"After years of growth, legions of happy customers, and many new additions to the product line, the timing is right to enhance our brand with a fresh, unified look and feel," said Perfecta Products' Director of Marketing & Sales, Mark Smith. "The new Zim's Max visually unites our product portfolio around an enhanced brand promise for customers to better connect and recognize our products. With more than 60 years of success behind the brand, we are thrilled about our next chapter with Zim's Max."

Distributed by Perfecta Products, the new Zim's Max launch is slated to hit the shelves of major food, drug and mass retailers nationwide this year. Zim's Max will continue to offer a dynamic line of over-the-counter products, from temporary pain relief to skin and lip care; expanding consumers' options for quality topical products.

All of the current Zim's products will be available under the Zim's Max brand, including the popular Zim's Max-Freeze, which provides temporary relief for aching muscles, joint pain, arthritis pain, knee pain and more. Zim's Max-Freeze contains the organic ingredients aloe vera, arnica and ilex along with vitamin E and tea tree oil, merging nature with science. The new packaging can be viewed and purchased on the company's website, http://www.zimsusa.com.

To learn more about Zim's Max, visit http://www.zimsusa.com or follow the company on Facebook (http://www.facebook.com/zimsusa) or Twitter (http://www.twitter.com/zimsusa).

About Zim's® Max
Based in North Lima, Ohio, Zim's Max is a dynamic line of naturally-based consumer products distributed by Perfecta Products, Inc. The Zim's Max product line features different over-the-counter solutions, formulated with naturally-based herbal ingredients for pain relief, skin care, lip care, elder care and first aid. Zim's Max was founded over 60 years ago to help cement workers with their dry, cracked hands and feet with its flagship product, Zim's Crack Creme. Today, Zim's Max products can be found in nearly every major retailer in North America. For more information, visit http://www.zimsusa.com or call (800) 319-2225.

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