Pediatric Cancer Research Foundation’s “Reaching For The Cure” Returns Sunday, March 23, 2025, With Exciting New Race Additions

Reaching for the Cure 2025: A Step Toward Ending Childhood Cancer. The Pediatric Cancer Research Foundation (PCRF) is bringing back its signature Reaching for the Cure event on Sunday, March 23, 2025, in Irvine, CA. Now in its 27th year, this event unites runners, walkers, survivors, and families to raise critical funds for pediatric cancer research. With an exciting superhero theme, partici End Quote

Orange County, CA (1888PressRelease) March 15, 2025 - Northwestern Mutual of Los Angeles, Long Beach, and Manhattan Beach Join the Race to Raise $25 Million for Childhood Cancer Research

The Pediatric Cancer Research Foundation’s (PCRF) signature event, Reaching for the Cure, returns for its 27th year, bringing together runners, walkers, and families in the fight against pediatric cancer. This year’s event has exciting race options, including a 10K Run, 5K Run, 5K Walk, and 1K Kids Fun Run, along with virtual participation options.

With a superhero theme encouraging capes and costumes, this year’s event is bigger than ever, aligning with PCRF’s $25 million campaign to fund cutting-edge research, ensure equitable care, and support mental health and survivorship programs for children and families facing pediatric cancer. Every step counts toward life-saving breakthroughs.

New this year, Free Walk Registration. In a continued effort to make the event accessible to all, PCRF is offering free registration for the 5K Walk, ensuring that anyone who wants to join in the fight against childhood cancer can do so.

“Reaching for the Cure is more than just a fundraising event- it’s a movement. It’s a day where survivors, families, and supporters come together to inspire hope and drive change,” said Danielle Fragalla, CEO of the Pediatric Cancer Research Foundation. “As part of our $25 million campaign, this event directly fuels research advancements and care allowing children to not only survive but thrive beyond cancer.”

PCRF remains committed to funding early-stage, high-impact research, driving innovation toward less toxic treatments and groundbreaking cures. Childhood cancer remains the leading cause of disease-related death in children under 20, making investment in pediatric research more urgent than ever. With less than 4% of government funding allocated to pediatric cancer—and the looming threat of further NIH budget cuts—researchers and families are facing even greater challenges in securing the resources needed to advance critical breakthroughs. Organizations like PCRF play a crucial role in bridging this gap, and events like Reaching for the Cure are essential in driving life-saving discoveries and ensuring children have access to the care they need.

Be a Hero for Kids Battling Cancer! Every child deserves a healthy, happy future. Whether you run, walk, or donate, your participation fuels the critical research and care needed to change lives. Sign up today and be part of the movement to power cures, expand equitable care, and advance mental health and survivorship programs.

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“Reaching for the Cure” kicks off and finishes at Irvine Valley College. Race day registration begins at 6:00 am; the event opens at 7 am, followed by the 10K Run at 7:15 am, the 5K Run at 7:30 am, the event Program at 8:30 am, the 5K Walk at 9:00 am, and the 1K Kids Fun Run at 10:00 am.

Runners will enjoy a beautiful course that takes them along a combination of city streets and tree-lined trails. The event will conclude with a finish line festival, an awards ceremony, and the Northwestern Mutual Kids’ Zone.

Whether you plan to join in person or virtually, there is still time to sign up. Participants have the option to register as a team with family, friends, and loved ones where they collect pledges and raise money for pediatric cancer research and care. Corporate teams are also welcome. Teams and individuals become eligible for prizes as their fundraising grows. All in-person participants will receive finisher’s medals.

Please visit www.reachingforthecure.org for more information.

For questions regarding sponsorship opportunities for this Race or other Foundation initiatives, email Heather Arnold at Harnold ( @ ) pcrf-kids dot org.

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