Pedi-Protexx(TM) Novel Line of Pedicure Accessory Products to be Launched to International Beauty Trade this Spring at Cosmoprof Bologna
Pedi-Protexx™ Novel Line of Pedicure Accessory Products to be Launched to International Beauty Trade this Spring at Cosmoprof Bologna. Line to Be unveiled at COSMOPROF Bologna March 9-12, the world's Largest, Most Prestigious Cosmetic Industry Trade Show.
- (1888PressRelease) January 11, 2012 - Alexandria, VA. - Dr. Barbara von Mettenheim, creator of the novel Pedi-Protexx™ line of pedicure accessory products announced today that she will introduce the line to the international beauty industry trade at COSMOPROF Bologna, Italy March 9-12, 2012. Pedi-Protexx will be presented in the Salon Pavilion.
"I reviewed all launch options in great depth with my Managing Consultants at Duquesa Marketing", said Dr. von Mettenheim. "They have enjoyed such great success over the years from utilizing COSMOPROF as an international platform to present new lines. It was an easy decision for us to conclude that COSMOPROF was the ideal show for a breakthrough product like my Pedi-Protexx".
"We only take items and lines to premium shows like COSMOPROF if they have international bona fides", said Geoff Ficke, President of Florence, KY based Duquesa Marketing. "Pedi-Protexx certainly possesses every element essential to be successful in the most competitive distribution channels in the cosmetic world".
"Pedi-Protexx is unique in that there is no direct competition for the product, not even tangentially", said Nancy Ficke, General Manager of Duquesa Marketing. "This is the ideal up-sell item for every nail salon, beauty salon or day spa that provides Pedicure services for clients. It is a natural new business driver for the discerning distributors that attend COSMOPROF Bologna".
"We will unveil our website and sales promotion in early March to coincide with COSMOPROF Bologna", said Dr. von Mettenheim. "USA and international pricing will also be unveiled at the show. Duquesa Marketing is in the process of contacting select country distributors to negotiate country by country licenses".
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