Path Breaking Connect India Model Recognized as "BPO Innovation of the Year"

Aditya Birla Minacs' Path Breaking Connect India Model Recognized as "BPO Innovation of the Year"! End Quote

(1888PressRelease) February 18, 2011 - Aditya Birla Minacs' pioneering Connect India model has been recognized as the "BPO Innovation of the year" at the BPO Excellence Awards 2010-2011.

While receiving the award at a glittering event held recently in Mumbai, Mr. Milind Godbole, President - Asia Pacific, Aditya Birla Minacs said, "The Minacs Connect India model is the outcome of our continued search for innovation to deliver superior value to our clients. Faced with the demands imposed by their growth plans in today's hypercompetitive Indian market, our clients are seeking transformational interventions to enable them to enter hitherto untapped markets in the vast, upwardly mobile Indian hinterland. Connect India empowers our clients not only with a business model that allows them to penetrate to tier 3 and 4 towns; it also offers world class support services across their customer lifecycles." The awards event was attended by the who's who of Indian corporates.

Expressing his delight, Deepak Patel, CEO, Aditya Birla Minacs, said, "At Minacs, we have been intensifying our efforts over the last couple of years at being a true partner to our clients. That means providing them with innovations and solutions to deliver business outcomes. I am thrilled with this news, since I believe it's a recognition of our thought leadership, industry expertise and capabilities that we put to work for our clients every day! In fact, apart from acknowledging our marketplace innovation, this award also recognizes our commitment to society with the 9,000+ people growth that we have seen driven by this initiative."

The BPO Excellence Awards are announced each year in India by the Stars of the Industry group that recognizes outstanding performance and contributions of various industries. Minacs entered the BPO Innovation race this year in the prestigious category "Market Facing Innovation - Business Model & Business Process".

About Aditya Birla Minacs Worldwide Ltd. (Aditya Birla Minacs)
Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 17,800 Minacs experts across 3 continents and 34 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service.
Visit www.minacs.adityabirla.com for more information.

Safe Harbor
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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